Scroll Mantra wins creative designing mandate for Cine Grand

Scroll will handle the re-branding exercise of the multiplex chain globally and take care of its social media marketing

BestMediaInfo Bureau | Mumbai | June 20, 2016

Leading marketing communications agency Scroll Mantra has won the creative designing mandate for Cine Grand -- a global chain of multiplexes based in India, Bulgaria, Romania and the US. The multiplex chain operates under the brand name 'Grand Cinemas' in India in Raheja Mall, Gurgaon.

The creative designing mandate will include re-branding for the brand across all its chains globally. The agency will follow a strategic approach to create a unique identity for the brand in India and abroad.

The agency will handle the social media marketing and will work towards creating a high brand recall value along with increasing engagement through various campaigns and contests.

Speaking about the association, Vipul Bhalla, Senior VP, Cine Grand, said, “We welcome Scroll Mantra on board as our creative Agency for India and our centres abroad. We are positive they will be able to bring on board some key insights and enable imagery and us to create the desired brand positioning. The team is a mix of enthusiastic creative and content experts, some of the key qualities we were looking for in an agency.”

Talking about the win, Neha Bajaj, Managing Director, Scroll Mantra, said, “We are truly delighted to win the creative design duties for Cine Grand globally. We have been successfully growing the creative design portfolio within the company and Cine Grand is an exciting brand to work with. Apart from that we will also be managing the social media marketing for the brand in India. We are positive that with our expertise in creative design and a strong social media team, we will be able to achieve brand's overall communication objectives.”

Scroll Mantra is a two-year-old marketing communications agency headed by Bajaj. The company offers holistic communication solutions to brands encompassing five broad divisions -- creative design, public relations, social media marketing, digital media marketing and website development. The agency has successfully carved a niche for itself in the past two years by working with Indian and international brands across sectors such as e-commerce, restaurants, start-ups, legal, finance, fashion and lifestyle.

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