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SAB Group unveils the first look of Happii-Fi

The digital initiative from the group will create cutting-edge comedy content and build unprecedented digital reach with strategic partnerships

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SAB Group unveils the first look of Happii-Fi

SAB Group unveils the first look of Happii-Fi

The digital initiative from the group will create cutting-edge comedy content and build unprecedented digital reach with strategic partnerships

BestMediaInfo Bureau | Mumbai | June 22, 2016

HAPPII-FI-logo

Sri Adhikari Brothers (SAB) Group, a pioneer in creating original content across genres, unveiled the first look of its latest comedy initiative, 'Happii-Fi.'

What sets Happii-Fi apart from other comedy content providers is the fact that its outreach is not limited. The initiative intends to create cutting-edge comedy content and then build unprecedented digital reach via strategic partnerships with various over-the-top (OTT) platforms, original equipment manufacturers (OEMs), telecom operators and digital aggregators. Some of their partnerships include names such as Micromax, Hungama, FunOnGo, nexGTv, Indus, Daily Motion, Facebook, YouTube and One Digital Entertainment.

Manav Dhanda Manav Dhanda

Manav Dhanda, Group CEO, Sri Adhikari Brothers Group, said, “We are looking to change the trend in the way content reaches out to people with our latest initiative Happii-Fi. Happii-Fi will create cutting edge comedy content for the Indian masses which as a segment are still terribly underserved and has only catch up TV and movies to consume online. As India's population touches a 1 billion, the first 200 million and the next 800 million who come online are starkly contrary beings. We are creating an opportunity where real India lies.”

A range of shows will be launched under Happii-Fi. Some of them are Ghar Bar, Nayiwali Girlfriend, Kya Cheez hai India, Bro Court, Controversial Bhabhiji, Dholi&Kholi, The Rat Race and lot more.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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