The new film #Life MeinTwist is a fun take but with a serious message on how things can go haywire in life anytime and why insurance is necessary
BestMediaInfo Bureau | Mumbai | June 10, 2016
Insurance is an area where advertisers and companies have traditionally played it safe by aiming to touch the heartstrings and appeal to the audience’s emotional side to get the message across. But PNB MetLife in its new campaign has taken the funny route to get through to consumers.
The new film #LifeMeinTwist opens with a couple and their son walking around in a street fair and their son drags them to watch a local magic show. The magician transforms the father into a pigeon. But before the magician can turn the father back to his human form, the pigeon flies off. The film ends with a message that anything can happen in life at any time and it is always better to be prepared.
Through the ad, PNB Metlife is striving to make the consumers recognise the need for insurance. In India, where consumers view insurance as an investment tool rather than a safety net in case of any untoward incident, the ad showcases the unpredictably of life without trying to make it into a tear-jerker.
The company is going the digital route with the launch of #LifeMeinTwist film instead of a traditional TVC. This film will be promoting the award winning (for the e-commerce platform) MetLife Mera Term Plan, a pure online protection product with flexibility to customise one’s insurance plan.