MullenLowe Lintas is 'APAC Agency of the Year' at Tambuli Awards
MullenLowe Lintas has won 15 awards while SapientNitro India won a Silver. Hindustan Unilever won Advertiser of the Year award
BestMediaInfo Bureau | Mumbai | June 1, 2016
The 10th edition of the Asia-Pacific Tambuli Awards, hosted in Manila, was dominated by MullenLowe Lintas Group India which won the 'Agency of the Year' title for the third year running. It is the first time an agency has been crowned AoY for three consecutive years.
MullenLowe Lintas has won 15 awards including Special, Grand Prix, Gold and Silver under various categories.
SapientNitro has won a Silver award under the Video Screen category for its 'Fuelled by love' campaign for British Airways.
Hindustan Unilever has won the Advertiser of the Year award. This award is given to the company which has the highest score for its winning entries.
MullenLowe Lintas Group, India bagged a rich haul of 15 awards including the Special Award for 'Lifebuoy - Help a Child Reach 5' under the Best of the Decade category and a Grand Prix for 'Lifebuoy – Future Child' under the Family-oriented Brand category. Apart from these, the agency also won 4 Gold awards, 4 Silver awards and 5 Bronze awards across various categories.
Listed below is the list of awards won by MullenLowe Lintas:
Campaign | Category | Award | Advertiser |
Help a Child Reach 5 | Best of the Decade | Special | Unilever Ltd. |
Future Child | Family-Oriented Brand | Grand Prix | Unilever Ltd. |
3 More Years | Family-Oriented Brand | Gold | Hindustan Unilever Ltd. |
3 More Years | Integrated Media | Gold | Hindustan Unilever Ltd. |
Future Child | Insights and Strategic Thinking | Gold | Unilever Ltd. |
Future Child | Integrated Media | Gold | Unilever Ltd. |
Brave and Beautiful | Integrated Media | Silver | Dabur India Ltd. |
Future Child | Brand Activation | Silver | Unilever Ltd. |
Future Child | Branded Content and Entertainment | Silver | Unilever Ltd. |
Future Child | Creative Effectiveness | Silver | Unilever Ltd. |
Brave and Beautiful | Integrated Digital | Bronze | Dabur India Ltd. |
Future Child | Advocacy | Bronze | Unilever Ltd. |
Future Child | Video Screen | Bronze | Unilever Ltd. |
Track The Bite | Integrated Digital | Bronze | Godrej Consumer Products Ltd. |
Wish Chain | Family-Oriented Brand | Bronze | Flipkart Ltd. |
Earlier, two other Indian agencies were also shortlisted for the awards, including McCann Worldgroup and Interface Communications.
The Asia-Pacific Tambuli Awards honours mainstream brand campaigns that celebrate humanity, inspire purpose and deliver results. Case study entries must demonstrate how brands uplift society, create a positive change and correlate purpose with purchase.
The Asia-Pacific Tambuli Awards began in Manila in 2005 and opened up to the Asia Pacific region in 2012. The Tambuli (a native Filipino horn) is organised by the School of Communication of the University of Asia and the Pacific (UA&P) in collaboration with the industry to create a positive impact in society through marketing communications.