Advertisment

Motivator extends its operations to Chennai

Christopher Paul will lead the new team and will report to Zahid Shaikh, Head of Operations, Motivator South. The agency aims to tap into a business of Rs 100 crore and set up a data, science and tech lab

author-image
BestMediaInfo Bureau
New Update
Motivator extends its operations to Chennai

Motivator extends its operations to Chennai

Christopher Paul will lead the new team and will report to Zahid Shaikh, Head of Operations, Motivator South. The agency aims to tap into a business of Rs 100 crore and set up a data, science and tech lab

BestMediaInfo Bureau | Mumbai | June 1, 2016

motivator-logo

Motivator has extended its services in the southern market by launching its operations in Chennai. It is GroupM's fastest growing agency (in the last three years) as per RECMA 2015. The expansion is expected to add a business of over Rs 100 crore for the agency. Chennai is the fifth city in Motivator's network in India in addition to Delhi, Mumbai, Bangalore and Thrissur. With an aim of solving business and marketing challenges, the agency further plans to set up a data, science and tech lab in the city that will focus on building frameworks for data applications.

The southern operations take care of Motivator's existing client base in the city, including brands like Yamaha and FundsIndia. The agency will also look at bringing on board other local accounts and potential businesses with the objective of strengthening the client base in the new market. Christopher Paul will lead the new Chennai team and will report to Zahid Shaikh, who was recently appointed as the Head of Operations, Motivator South.

Rabe Iyer Rabe Iyer

Speaking on the announcement, Rabe Iyer, MD, Motivator, said, “As part of our expansion plans, we are looking at diversifying our client portfolio in the Southern market. The launch of our Chennai operations is a significant step in that regard. Besides, we look at Chennai as our Data & Tech lab destination given our existing partnerships and engagement with highly evolved start-ups there. While Bangalore will be the central hub for Insights and Product development, Chennai will host the labs for Data Science and emerging technology.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment