Deepankar Kapoor joins Neo@Ogilvy as VP and Head of Strategy for India

Kapoor joins the agency from Havas Media and will be based in Gurgaon

BestMediaInfo Bureau | Mumbai | June 14, 2016

Deepankar Kapoor

Neo@Ogilvy recently announced the appointment of Deepankar Kapoor as Vice President and Head of Strategy, India. Kapoor will be based in Gurgaon.

Kapoor comes to Neo@Ogilvy with a rich and diverse experience of eight years in digital strategy and planning. Kapoor has worked on multiple aspects of this business -- creative, content, media, technology and CRM -- providing solutions for blue chip brands. He joins Neo@Ogilvy from Havas Media where he was leading the digital strategy function while working with brands such as Star TV, Sun Pharmaceuticals, LG, Amway, Xolo, Clovia among others.

Rajesh Bhatia

Commenting on the appointment, Rajesh Bhatia, President and Country Head, Neo@Ogilvy, India, said, “I have always emphasised the need and importance of sophisticated strategy and planning talent, the skill often compromised by digital agencies. I am fortunate to have worked with some of the best talent in the industry who have reinforced that belief. I am delighted to have Deepankar in our journey to help establish our thought leadership and provide digital strategic direction to the brands we partner.”

Before Havas Media Group, Kapoor has led digital strategy at the Grey Group and DigitasLbi where he drove digital transformation journeys for brands such as Tata Motors, Volkswagen, Quikr, Cadburys, Vespa, ITC, Dell, Johnson & Johnsons portfolio, Indian Army, Network18, Wipro Corporate, etc. A few prominent digital exercises under his belt are the digital brand launches of Tata Bolt and Zest, Tata Safari's CRM initiative famously known as SOUL and the very recent buzziest campaigns of 2015 called Tardis Day (for Doctor Who fans) for Star FX.

Kapoor holds an MBA from the University of Calcutta, a degree in Communications Management from Symbiosis International University and a Diploma in Cyber Laws from Government Law College Mumbai.

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