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DDB Mudra West ropes in Kapil Tammal as ECD

He joins from Scarecrow Communications and will now be reporting to Rahul Mathew, Creative Head, DDB Mudra West

BestMediaInfo Bureau | Mumbai | June 10, 2016

Kapil-Tammal Kapil Tammal

To further strengthen the the creative strength of the agency, DDB Mudra West has brought in Kapil Tammal as Executive Creative Director. Tammal will be based in Mudra House, Mumbai and will be reporting to Rahul Mathew, Creative Head, DDB Mudra West.

Tammal joins DDB Mudra West from Scarecrow Communications where he was one of the founding employees and has been instrumental in the agency’s growth. At Scarecrow, he donned the hat of Executive Creative Director as well the Design Director since 2011. Before his stint with Scarecrow Communications, he was associated with noted agency names like McCann Erickson, Umbrella Design, Triton Communications and Concept Communications.

Tammal, about his new assignment said, “While DDB Mudra West has always been a creative powerhouse, globally, what really impressed me was the rapid inroads the agency has made in the Indian market, in recent times. Meeting with Sonal, Rahul and Rajiv further fueled my belief in the agency. They are insanely creative and driven to put DDB Mudra Group on the global map. I have worked with Rahul in the past; and I am eagerly looking forward to team up with him again, for shaping the creative product at DDB Mudra West.”

With more than 15 years of experience, Tammal specialises in brands across categories ranging from FMCG, E-Commerce businesses, Apparels, Financial Sectors, Retail, Real Estate and Media companies. His kitty includes brands like Anchor Panasonic, &Pictures, Big Cinemas, Cathay Pacific, DNA, DBS Bank, Danone BLUE, Economic Times, Emami, Fiama Di Wills, Hanes Innerwear , L’Oreal, Maybelline, Nestle, NDTV, Nick, Onida, Quikr, Radiocity, Seimens, Spykar, Shanti Amla, Sheth Builders, Vaseline,  Zee Entertainment Corp. to name a few.

His work has been recognised on national and global platforms including Cannes Lions, Young Spikes, Abbys and Kyoorius.

Sonal Dabral Sonal Dabral

Sonal Dabral, Chairman and CCO, DDB Mudra Group said, “Tammal is not just a hugely talented and experienced creative professional, he is a genuinely nice guy. In today’s day and age of restless creativity, Kapil is one the rare breed of creatives who has complete mastery over his craft. It’s been exciting times for all of us at DDB Mudra Group; with our work being recognised in multiple forums for its effectivity as well as its creativity. And with Kapil joining our family, I’m sure we’re going to see our work reach even greater heights.”

Rahul Mathew Rahul Mathew

Rahul Mathew, Creative Head, DDB Mudra West added, “Our band of merry men and women grows stronger and stronger. Kapil not only adds more muscle to our craft, but also brings great enthusiasm and excitement to the workplace. He understands the effort and resilience that goes into building an agency; having helped build one. We all look forward to him helping us build DDB Mudra West into the creative force that we know it can become.”

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