The agency was awarded the deal amid a multi-agency pitch. Cheil India had earlier handled a part of the Fox Life Business
BestMediaInfo Bureau | Mumbai | June 21, 2016
Fox Networks Group Indiaâ€™s flagship channel brands -- National Geographic Channel and Fox Life-- appoints Cheil India as its creative agency. Cheil earlier handled a part of the Fox Life business. The account was given to the agency in a robust multi-agency pitch.
Commenting on the venture, Shiv Sethuraman, Group President South-West Asia Cheil, said, â€śWe are extremely delighted to partner with Fox Networks Group in India. As we take our relationship to the next level, we aim to drive two of the most incredible brands a notch higher. The win is testimony to our passion and commitment to deliver good work.â€ť
Swati Mohan, Business Head, India, Fox Networks Group, â€śWe are excited to have Cheil joining us on the journey to further strengthen our two global brands in India. Creativity and communication play an important role in the broadcast business, and Cheil Indiaâ€™s integrated approach coupled with their understanding of our brands made them the perfect partner to steer our creative mandate.â€ť
Fox Networks Group develops, produces and distributes 300+ wholly- and majority-owned entertainment, sports, factual and movie channels in 45 languages across Latin America, Europe, Asia and Africa. In India, the channels operated by FNG include National Geographic Channel, Fox Life, Nat Geo Wild, Baby TV, Nat Geo People and Nat Geo Music.