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Cannes Lions 2016: Rediffusion Y&R wins Silver; PHD bags Bronze in Media Lions

Tata Motors’ ‘Dipper Condoms’ earns a Silver Lion for Rediffusion Y&R while PHD India awarded the Bronze Lion for Active Wheel ‘Lo kar lo baat’

BestMediaInfo Bureau | Mumbai | June 23, 2016

Case-Study-on-Tata-Motors

The Media Lions witnessed two wins from the Indian subcontinent. Rediffusion Y&R won a Silver Lion for Tata Motors’ Dipper Condoms campaign in the public health and safety category.

Watch the case study how Rediffusion Y&R created ‘Dipper Condoms’ for Tata Motors:

[youtube]https://www.youtube.com/watch?v=VrdvkXRYITw[/youtube]

PHD India, Mumbai won a Bronze for Hindustan Unilever’s ‘Lo Kar Lo Baat’ campaign for Active Wheel Detergent in the use of mobile category.

The case study on HUL’s ‘Lo kar lo baat’ for Active Wheel:

[youtube]https://www.youtube.com/watch?v=Li4W4SuD7eQ[/youtube]

Other shortlisted entries from India in Media category that could not be converted into a Lion were: Leo Burnett’s “Reuniting Memories From 1947” for OLX, Bajaj V for Bajaj Automobiles and “Memories For Life” for HDFC; and “Beauty Tips by Reshma” for Make Love Not Scars by Ogilvy & Mather.

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