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Cannes Lions 2016: Mindshare India wins Grand Prix in Glass Lions

Ogilvy & Mather and BBDO India win a Glass Lion each. No Direct Lion winners from India

BestMediaInfo Bureau | Mumbai | June 21, 2016

Glass-Lions-main R. Gowthaman and Ashutosh Srivastava from Mindshare receiving the Grand Prix in Glass
Mindshare-India-wins-Grand-Prix-in-Glass-Lions BBDO India's Josy Paul (second from left) receiving the Glass Lion
Glass-Lions Piyush Pandey (extreme left) with team Ogilvy & Mather receiving the Glass Lion

It seems that the week began with a lot of glory for India at the Cannes Lions 2016 festival of creativity. In the Glass Lions category, India bagged three medals including a Grand Prix.

This year the Grand Prix was claimed by “6 Pack Band” for Hindustan Unilever, from Mindshare, Mumbai. Jury President, Madeline di Nonno, described the work as global, inclusive and impactful. “Gender equality is not only a women's issue. It includes all aspects of marginalisation, discrimination and unconscious bias faced by all genders.”

Amin Lakhani Amin Lakhani
“The Glass Lion at Cannes celebrates culture-shifting creativity, and this year has been significant for India with regards to the transgender community. Mindshare took a fresh look at the conversation with Red Label, whose core proposition is to become the catalyst of change, especially in situations of prejudice. We are extremely delighted with the win, a huge boost to the effort by the entire Fulcrum and Brooke Bond Red Label teams,” said Amin Lakhani, Head, Fulcrum team @ Mindshare.
Prasanth Kumar Prasanth Kumar
Expressing his delight, Prasanth Kumar, CEO, Mindshare South Asia, commented, “The team at Fulcrum really understood the pulse of Brooke Bond Red Label and their core proposition of ushering in change. The Glass Lion at Cannes recognizes the hard work and effort put in by the whole team, along with our partners at YRF and strong support from the Unilever team. The idea also took into account one of India’s true passion points- Music to communicate such a powerful message.”

6 Pack Band - Case study

[youtube]https://www.youtube.com/watch?v=awbwBv97p1c[/youtube]

Last year BBDO India had won the Grand Prix in Glass Lions for its Touch The Pickle campaign done for P&G India’s Whisper Sanitary Napkins.

Ogilvy & Mather won a Glass Lion for its popular "Beauty tips by Reshma" for ‘End acid sale’ campaign for Make Love Not Scars.

[youtube]https://www.youtube.com/watch?v=-MhbULUd-KE[/youtube]

BBDO India yet again won a Glass Lion for ‘Dads - #ShareTheLoad’ campaign for Procter & Gamble’s Ariel Matic.

[youtube]https://www.youtube.com/watch?v=wJukf4ifuKs[/youtube]

Glass: The Lion for Change, devised in partnership with Lean In.Org and launched last year, recognises work that positively impacts ingrained gender inequality, imbalance or injustice.

There were no Direct Lion winners from India.

Title Client Product Entrant Company Prize
Glass Lions
Beauty Tips by Reshma Make Love not Scars Acid Attack Ogilvy & Mather, Mumbai Glass Lion
Dads #ShareTheLoad (Case Study) Procter & Gamble India Ariel Matic BBDO India Mumbai Glass Lion
6 Pack Band Hindustan Unilever Brooke Bond Red Label Tea Mindshare Mumbai Grand Prix

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