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Flags Communications wins creative mandate of Shikhar Group

The agency will cover end-to-end marketing and creative services of the launch of a new premium pan masala brand

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Flags Communications wins creative mandate of Shikhar Group

Flags Communications wins creative mandate of Shikhar Group

The agency will cover end-to-end marketing and creative services of the launch of a new premium pan masala brand

BestMediaInfo Bureau | Delhi | January 24, 2016

Shikhar-GroupFlags Communications, the Delhi-based Marcom agency, has been assigned the creative duties of Trimurti Fragrances Pvt Ltd, popularly known as Shikhar Group.

Shikhar Group manufactures a wide range of regular and premium gutkhas, pan masala and khaini.  As a part of the mandate, the agency will cover end-to-end marketing and creative services pertaining to the launch of the new premium pan masala brand from Shikhar. The mandate is effective from April 18, 2016.

PKD Nambiar, MD and CEO, Flags Communications, said, “We are privileged to work on this exciting brand and will endeavour to take it to new heights in terms of brand communication and overall sales.”

“Shikhar Group is excited and proud to be associated with Flags Communications. We are looking forward to a great journey of launching a pan masala and making it the best available brand in the category. We know that together with Flags we will be able to scale new heights. We trust the calibre of the team led and guided by Nambiar who is a renowned marketing strategist and brand consultant and we have seen him turn around businesses.” said Sarvesh Agarwal, Director Marketing, Shikhar Group.

Trimurti Fragrances Pvt Ltd is a leading manufacturer in the chewing tobacco segment with a balanced market footprint, domestically and internationally. The group was established in October of 1994 with a single manufacturing unit dwelling only one machine. In the first two years of its inception, it earned significant market presence in Bihar. In spite of an increased competition, the company has been able to consolidate its market position as one of the leading independent Indian manufacturers of gutkha, pan masala and khaini. Shikhar places its emphasis on the most up-to-date technology and environmental management. The company's founder Pradeep Agarwal believes that, “relationship” plays an important role in working of an organisation.

Flags Communications has a large number of clients in varied sectors, national and international, including Fortune 500 companies who have entrusted their marketing communications to them. Their focused approach and dedication to each job has made them the preferred choice. Flags Communications provide 360 degree solutions for their clients that are tailor made to their communication and marketing needs as well as result oriented.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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