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Dainik Bhaskar bags 10 platinum, 3 gold at Hermes Creative Awards 2016

The media house’s award winning CSR initiative ‘Annadaan for Marathawada farmers’ earned the distinction of being the only Indian entry which has been significantly highlighted under the Hermes Creative Awards Spotlight platform

BestMediaInfo Bureau | Mumbai | May 26, 2016

Dainik-Bhaskar-Logo

Dainik Bhaskar has won 10 Platinum and 3 Gold awards at the Hermes Creative Awards 2016, which is administered by the Texas-based Association of Marketing and Communication professionals.

Vinay-Maheshwari Vinay Maheshwari

Vinay Maheshwari, Senior Vice-President, Sales, Market Development and Brand Marketing, Dainik Bhaskar, said, “It is a matter of great pride and honour for us to win at these awards. We dedicate this win to our readers and business associates who have been passionately driving our reader-centric approach. Awards always encourage us to perform better as they are a great validation of our efforts.”

The categories in which Dainik Bhaskar won the Gold awards are:

  • Outdoor campaign for No Negative Monday (NNM)
  • Best e-magazine for Samvaad
  • Best magazine for Samvaad

The categories in which Dainik Bhaskar won the Platinum awards:

  • PR campaign for No Negative Monday (NNM)
  • Overall publication for NNM
  • Best publicity campaign for NNM
  • Marketing campaign for NNM
  • Advertising campaign for NNM
  • Integrated marketing campaign for NNM
  • Andaan CSR campaign for Marathwada
  • Best event marketing for Bemisaal Bhopal celebrations
  • Best in house magazine for employee relations
  • Best annual report

Dainik Bhaskar’s award winning CSR initiative ‘Annadaan for Marathawada farmers’ earned the distinction of being the only Indian  entry which has been significantly highlighted under the Hermes Creative Awards Spotlight platform. This category showcases only elected creative entries that have made an impact.

Noteworthy events such as Bemisal Bhopal celebrations, Employee relations for its in-house magazine Samvad and Annual Report 2015 have won Platinum awards; while its in-house magazine Samvad and its e-zine have been awarded Gold awards.

Talking about ‘No Negative Monday’ campaign, Maheshwari said, “It has been a landmark initiative that has generated a very positive response among our readers, while also creating a significant momentum of positive thinking and news. Through such initiatives, we ensure that our activities are oriented towards growth and aligned to our vision to be enablers of socio-economic change.”

Vikas Singh, Associate Vice-President, Brand Marketing, Dainik Bhaskar, said, “Our ‘No Negative Monday’ initiative has been trendsetter in the Indian media space and we are happy to see it win laurels at national and international forums.”

Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional material and programs and emerging technologies. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, web and digital creators and freelancers.

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