New youth research study, ‘The Many Me Project’, drawing insights from 11,000 conversations with the youth across 50 cities in India, to be unveiled at the event
BestMediaInfo Bureau | Mumbai | April 6, 2016
MTV is back with another exciting edition of MTV Youth Marketing Forum, a day-long event at which the youth listen to content creators, youth icons and trend hunters. MTV Youth Marketing Forum is the flagship insights event by MTV to dissect the world of youth and share success stories about creating content and communication. The Youth Marketing Forum 2016 is scheduled on April 29, 2016 in New Delhi.
Every year, MTV undertakes a massive research to understand youth. The insights gathered from this research are then presented through interactive seminars and dialogues at the MTV Youth Marketing Forum. This year, MTV had conversations with more than 11,000 young people across 50 cities to put together one of the largest youth studies in India. The study has reached out to NCCS A, B & C across the age bracket of 13 years to 25 years, to increase the robustness of the research.
Aptly titled ‘The Many Me Project’, the MTV youth study explores the multi-dimensional and multi-achiever facets of the youth. This year it will explore the plurality in the lives of the youth, their thoughts and expressions that seamlessly mirror through the real and digital world, redefining their values, goals, ambitions and anxieties. The study delves into the youth attitude towards love and career, their insatiable thirst for content and the emergent codes of new-age cool.
‘The Many Me Project’ will be unveiled at the MTV Youth Marketing Forum 2016 by Ferzad Palia, Head, Youth and English Entertainment, Viacom18, who will be presenting the research findings to an audience made up of marketers from the biggest brands across the country and abroad, all keen to understand this demographic.[caption id="attachment_61118" align="alignleft" width="150"] Ferzad Palia[/caption]
Speaking of the ‘The Many Me Project’, Ferzad Palia said, “Being the country’s leading youth channel, it is of utmost importance for us at MTV to understand every minute detail about the youth. The Many Me Project has yielded some fascinating insights into the lives and minds of one of the biggest demographics in India. The fact that they’re multi-dimensional complex beings comes out strongly through this research study – an insight that will make every youth marketer pause before designing a product or any kind of communication aimed at this audience. Their fierce need to be unique, not perfect mind you, but unique, with flaws and all, is another interesting finding this research has thrown up. These and other important insights that we will be presenting at the forum are sure to change the way marketers view the youth of India today.”
This year MTV has invited some of the best known marketers, trend hunters and thought leaders from across the globe to come together and dissect the bold and ever changing world of the youth. The day will see trend presentations and interactive sessions delivered by content creators, brand bosses and everything in between. This year’s line-up of speakers include:
Mike Reiss – Show-runner, writer and producer for the animated series, The Simpsons
Cindy Gallop - Founder & CEO of IfWeRanTheWorld and Founder of MakeLoveNotPorn
Kerry Taylor - Senior Vice President, Youth and Music for Viacom International Media Networks
The MTV Youth Marketing Forum is a day-long event which will see the who’s who from the world of marketing, media and advertising come together to relive the codes of youth. This is the first time that MTV Youth Marketing Forum is being hosted in the capital city of New Delhi. It is a limited seats event.