Maxus bags mandate for Infiniti Retail (Croma)

The mandate extends to end-to-end solutions for television, print, digital, radio and cinema

BestMediaInfo Bureau | Delhi | April 14, 2016

Global communications consultancy firm Maxus, has bagged the mandate for Infiniti Retail (Croma), a subsidiary company of Tata Sons, dealing solely in electronic retail products. Maxus has taken over the mandate with effect from April 1, 2016.

The mandate extends to the entire media end-to-end solutions for television, print, digital, radio and cinema. Maxus will also be managing the social assets of brand Croma and driving its social strategy.

Kartik Sharma

Kartik Sharma, Managing Director- Maxus South Asia, said, “Maxus has had the opportunity to partner with multiple entities from the Tata Group. We are, therefore, very pleased to now be a partner to Croma as well. Croma has been a pioneer in the electronic retail space and continues to thrive in an evolving competitive environment. We see our strong strategic and digital capabilities being a real asset to the Croma team and look to working closely with them to drive their business priorities. The larger goal will be to navigate the brand in this increasingly challenging media and marketing landscape to ensure that Croma continues to win.”

Anand Chakravarthy

Anand Chakravarthy, Managing Partner - Maxus India, said, “Working with a Tata brand is always an exciting proposition and this partnership with Croma is a big win for Maxus. Given the vision and brand strategy articulated by the Croma marketing team, we are really looking forward to partnering them on this journey.”

Ritesh Ghosal

Ritesh Ghosal, CMO Infiniti Retail, said, “Maxus' integrated digital approach covering content, social and bought media swung the pitch in our minds. With our increasing focus on digital media, we were looking for a partner willing to learn the new Omni-channel marketing game along with us and Maxus with its experienced team and strong digital understanding put their hand up.”

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