Bigg Boss reaches out to Indians abroad

The mega reality show, which has so long housed celebrities in houses with cameras everywhere, will now opens its doors to the common man in India and Indians overseas

BestMediaInfo Bureau | Mumbai | April 18, 2016

The biggest reality show in India, Bigg Boss, will open its doors to the common man in Season 10. For nine seasons in a row, Bigg Boss has housed celebrities of all sorts, from popular actors, singers and models to lesser known regional stars, from 'desi's' to 'firangs', from the boisterous to the demure and from the quirky to the typical.

The 10th Season of Bigg Boss will open its gates to the public, inviting them to be contestants in its house. Colors TV, which is a flagship brand of the Viacom 18 network in the entertainment space, is inviting Indians across the globe to showcase their ability to entertain viewers. A fortunate few, selected for the reality show, will get an opportunity to experience the life of a Bigg Boss contestant, staying in confinement for over a hundred days with other contestants, to be able to walk away in the end, with fame and the prize money.

Raj Nayak

Speaking of the game changing proposition, Colors CEO Raj Nayak said, “Bigg Boss as a show is like a study in human psychology. One can learn so much about human behavior through the actions of the housemates in a given situation. As we take on this interesting content innovation, we look forward to receiving some interesting entries from our increasing viewer base. We will be scouting for some great contestants in the months to come.

“You could be a doctor, engineer, lawyer, teacher, preacher, banker, entrepreneur, home-maker, taxi-driver, coolie, from any domain, any socio-economic background, have any caliber, if you think you are an entertainer, then this is the break that you have been looking for,” Nayak said, adding, “Bigg Boss' fan following transcends boundaries; global Indians have followed the show through its various stages. We now invite them to participate in the show, giving us an opportunity to make the experience more personal.”

Anuj Gandhi

Anuj Gandhi, Group CEO, Indiacast, said, “Bigg Boss is one of Colors' key properties and is hugely popular and widely anticipated each year.” Indiacast is a multi-platform 'Content Asset Monetization' entity, jointly owned by TV18 and Viacom18. “As Season 10 opens its door to the common man, we are glad to announce this unique opportunity to include our viewers from across the globe who have contributed towards making Bigg Boss an international success story. We have always sought to engage with the Indian diaspora and bring them a slice of Indian culture and now with Bigg Boss Season 10 we are taking it a step further,” Gandhi went on to say.

The channel is gearing up for the casting and the call for entries from aspiring contestants, will commence shortly. Interested participants may upload their videos at www.colorstv.com/biggbossentry. The three-minute video should showcase a trait, that should make participants eligible for the town. Contestants may send in their entrees for the show till May 31, 2016. The audition and the shortlisting process will begin thereafter. Detailed terms and conditions for participations are mentioned at www.colorstv.com/biggbossentry.

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