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APAC Effie 2016 - MullenLowe Lintas is Agency of the Year; BBDO India wins Grand Effie

On the network level, BBDO Worldwide took the lead, with a total haul of 17 awards, including the Grand Effie by its India office

BestMediaInfo Bureau | Delhi | April 22, 2016

Team-BBDO-Worldwide-receiving-Agency-Network-of-the-Year-title-at-APAC-Effie-2016

Winners of the APAC Effie Awards 2016 were revealed at the Awards Gala last night at Intercontinental Singapore, celebrating Asia Pacific’s most effective marketing campaigns.

MullenLowe Lintas Group, India was named APAC Effie 2016 Agency of the Year, bagging 8 metals. Running behind were Colenso BBDO/Proximity and spotting 3 agencies in the tie on the third place, BBDO India, Barnes Catmur & Friends Dentsu and Ogilvy & Mather Mumbai.

On the network level, BBDO Worldwide took the lead, with a total haul of 17 awards, including the Grand Effie by its India office, followed by Ogilvy & Mather and MullenLowe Group coming in the second and third position respectively.

Two new Special Awards are added this year - Brand of the Year and Marketer of the Year to recognise the joint efforts and close collaboration between clients and agencies to produce successful work. The awards were presented to Ariel Matic and Procter & Gamble respectively, with their entry ‘Ariel – Share The Load’ being the best of show for the night, clinching the Grand Effie, on top of a Gold and a Silver. These Special Awards are accorded based on the points received on all winners and finalists.

The Awards Gala, attended by some 200 industry professionals, presented a total 66 Effies – 1 Grand Effie, 12 Golds, 21 Silvers and 32 Bronzes. As with previous year, India remains to be the strongest market in the region on the effectiveness stage, contributing the highest number of metal winners last night. Following in the ranking are New Zealand and Australia.

Cheuk Chiang, Chairman of the 2016 APAC Effie Awards, said,” Congratulations to all the winners. It is a massive acknowledgement. To get here having gone through two rigorous rounds of judging by a stellar team of industry professionals is a significant and incredible achievement and indeed something to be proud of. These winning cases represent the best in Asia Pacific and I hope they only serve to inspire the industry further in producing great work that drive real business results.”

Organised by Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, the APAC Effie Awards honours the region’s most outstanding marketing communication works that have proven results in meeting strategic objectives. Winners and finalists will contribute points towards the ranking on the 2016 Effie Effectiveness Index, the global ranking which identifies and ranks the most effective marketers, brands by analysing finalist and winner data from worldwide Effie competitions.

APAC Effie Awards 2016 - Winners (Results by Award)

Brand of the Year: Ariel Matic

Marketer of the Year: Procter & Gamble

Agency of the Year: MullenLowe Lintas Group, India

Agency Network of the Year: BBDO Worldwide

Entry Title Category Client Agency
GRAND EFFIE
Ariel - Share The Load GoodWorks - Brand Procter & Gamble India BBDO India
GOLD
Must Be Milk Beverages Non-Alcohol Fonterra Colenso BBDO / Proximity, New Zealand
$HRED Financial Products & Services Bank of New Zealand Colenso BBDO / Proximity, New Zealand
Tiger Infrequent Flyers Club Travel / Tourism Tigerair McCann Melbourne
Dove "Silk Smooth ASMR" Brand Experience Mars Food China BBDO Beijing (China)
Love from Land Rover Brand Experience Land Rover New Zealand Y&R New Zealand
Ariel - Share The Load Brand Revitalisation Procter & Gamble India BBDO India
Introducing India to Commute Commerce David vs Goliath Clues Network Enormous India
Ariel - Share The Load GoodWorks - Brand Procter & Gamble India BBDO India
Devalue Rhino Horn GoodWorks – Non Profit Rhino Rescue Project Ogilvy & Mather Viet Nam
Breast Cream Small Budget-Products NZ Breast Cancer Foundation / Skinfood Colenso BBDO / Proximity, New Zealand
A for Anthem Small Budget-Services The Akanksha Foundation Ogilvy and Mather India
The People's Beer Sustained Success Boundary Road Brewery Barnes, Catmur & Friends Dentsu, New Zealand
 SILVER
Breast Cream Beauty & Wellness NZ Breast Cancer Foundation / Skinfood Colenso BBDO / Proximity, New Zealand
Pure Potential Beverages – Alcohol Lion Special Group, New Zealand
Reversing the Curse of Concentrates Beverages Non-Alcohol Mondelez India Foods Bates India
Democratising Money Transfer Financial Products & Services Vodafone India Ogilvy & Mather India
#MyFamilyCan Food SPC Ardmona Leo Burnett Melbourne
Ariel - Share The Load Household/Home Products & Services Procter & Gamble India BBDO India
Maxis' New Network IT /Telco Maxis Mobile Services Ogilvy Malaysia
Holding Australia To Ransom Restaurants Hell Pizza Barnes, Catmur & Friends Dentsu, New Zealand
VisitBritain Naming Campaign Travel / Tourism VisitBritain Ogilvy Beijing
Maxis' New Network Asia Pacific Brands Maxis Mobile Services Ogilvy Malaysia
Fool-proof Internet Service Asia Pacific Brands Idea Cellular MullenLowe Lintas Group, India
TURD Talks Brand Experience Silid Aralan Y&R Philippines Inc.
An Ugly Disease Turned Beautiful Brand Experience MS Grey, Australia
Must Be Milk Brand Revitalisation Fonterra Colenso BBDO / Proximity, New Zealand
ANZ's push for an equal future. GoodWorks - Brand ANZ Whybin TBWA Melbourne
Breast Cream GoodWorks – Non Profit NZ Breast Cancer Foundation / Skinfood Colenso BBDO / Proximity, New Zealand
End Acid Sale GoodWorks – Non Profit Make Love Not Scars Ogilvy & Mather India
Hershey's Happygrams Real Time Marketing The Hershey Company MRM/McCANN Singapore
Love from Land Rover Small Budget-Products Land Rover New Zealand Y&R New Zealand
Hell Pizza Sustained Success Hell Pizza Barnes, Catmur & Friends Dentsu, New Zealand
World Gallery Multi-market - Products Apple, Inc. TBWA \ Media Arts Lab, USA
 BRONZE
Tough Is Not Enough Automotive Ford Motor Company Australia Blue Hive Australia
Love from Land Rover Automotive Land Rover New Zealand Y&R New Zealand
Band-Aid Heal with love Beauty & Wellness Shanghai Johnson & Johnson Pharmaceuticals BBDO & Proximity China
The Unofficial Official Beer of SG Beverages – Alcohol Asia Pacific Breweries BBDO Singapore
AdaAQUA Beverages Non-Alcohol Danone Y&R Indonesia
OMRON: Your Voice, Their World Corporate Reputation/Professional Services Omron Automation India McCann Worldgroup India
Price of Living 2040 Financial Products & Services Manulife (International) PHD Hong Kong
Nimble It And Move On Financial Products & Services Nimble McCann Melbourne
Snickers, Hungry Barber Food Mars Japan I&S BBDO / BBDO Japan
Bet Regret Government / Institutional VRGF McCann Melbourne
Ashbeclee Media, Entertainment & Leisure Perth Racing 303MullenLowe Australia
The Suffering of Buffering Media, Entertainment & Leisure Google, India MullenLowe Lintas Group, India
A Day Made Better Teacher Awards Other Products & Services OfficeMax Australia Ogilvy Melbourne
Holding Hands in Depend Other Products & Services Yuhan Kimberly Diamond Ogilvy, Korea
Cellphone to Sellphone Other Products & Services OLX India MullenLowe Lintas Group, India
Challenge 100 Retail Anta MullenLowe China
Wish Chain Retail Flipkart Internet MullenLowe Lintas Group, India
Must Be Milk Asia Pacific Brands Fonterra Colenso BBDO / Proximity, New Zealand
Teaching India the Dettol Habit Brand Revitalisation Reckitt Benckiser (India) McCann Worldgroup India
Band-Aid Heal with love Brand Revitalisation Shanghai Johnson & Johnson Pharmaceuticals BBDO & Proximity China
Track The Bite Branded Utility Godrej Consumer Products MullenLowe Lintas Group, India
IBM BlueHub Business-to-Business IBM Japan Ogilvy and Mather Japan
Brave and Beautiful David vs Goliath Dabur India MullenLowe Lintas Group, India
Brave and Beautiful GoodWorks - Brand Dabur India MullenLowe Lintas Group, India
Know Your English Banner Media Innovation British Council SIngapore Grey Group Singapore
Challenge 100 Real Time Marketing Anta MullenLowe China
Hungry Slip Ups Small Budget-Products Mars Food Inc. BBDO Hong Kong
An Ugly Disease Turned Beautiful Sponsorship & Event Marketing MS Grey Australia
OMO Reunion Champions Sponsorship & Event Marketing Unilever MullenLowe Group Singapore
Challenge 100 Sponsorship & Event Marketing Anta MullenLowe China
Curing Beer Boredom for 5 Years Sustained Success Beam Suntory The Works, Australia
Discovering Real Togetherness Sustained Success Hindustan Unilever MullenLowe Lintas Group, India
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