Kyoorius announces new dates for Melt 2016; to be held in August

The two-day festival for creativity and innovation is now scheduled to be held in New Delhi on August 26 and August 27

BestMediaInfo Bureau | Delhi | March 23, 2016

Kyoorius has announced fresh dates for Zee Melt 2016, a unique festival that aims to bring together the advertising, digital, marketing, emerging technologies, media and public relations industries. Zee Melt 2016, which was slated to be held in March, will now be hosted on August 26 and August 27 at Hotel Pullman & Novotel, Aerocity in the capital.

Rajesh Kejriwal

Rajesh Kejriwal, CEO and founder of Kyoorius, said, “We didn't want to dilute the content that we had planned for our delegates at Melt. We are known for our focus on content and we want to ensure that we deliver on our promise. That is the reason why we rescheduled our event and went back to the speakers for fresh dates. We are now ready to engage and excite and hope to have a brilliant season of sharing and collaboration.”

Melt is a two-day festival, conceptualized in partnership with Zee Entertainment, Hindustan Times, GroupM, and D&AD. The organizers plan to transform Aerocity into a buzzing zone of activity where more than 2,000 creative and marketing people will convene to discuss, inspire and learn through sharing and interaction.

Melt 2016 will consist of a range of conferences, seminars, exhibitions, showcases, workshops and networking sessions for the delegates from advertising, digital, media and public relations, marketing and emerging technologies. Industry experts, catering to all experience levels, will address these sessions.

The content for Melt 2016 is divided across four key pillars, i.e. Learning, Showcase and Gallery, Networking and Celebration. Each of these pillars will be driven by content partners and participating brands at Melt 2016.

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