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India dominates with 39 finalists at APAC Effie Awards 2016

Mullen Lowe Lintas had the highest number of finalists with 18, followed by Ogilvy & Mather with seven and BBDO with three

BestMediaInfo Bureau | Delhi | March 3, 2016

effie_asiapacific_logo_2016One hundred and thirty six entries have made it as finalists and will be contending for metals at the Asia Pacific Effie Awards 2016.Spanning 35 single market and multi-market categories, the finalists are represented by agencies from 15 countries, with India grabbing the highest number of entries at 39.

Dominating the list of finalists are entries from Ogilvy & Mather, Mullen Lowe and BBDO. Others agency networks that contributed several entries on the list include McCann, TBWA, Grey Group and Barnes, Catmur& Friends.

From India, Mullen Lowe Lintas had the highest number of finalists with 18. It was followed by Ogilvy & Mather with seven finalists and BBDO with three, including Ariel’s “ShareTheLoad” campaign. Among the others, Grey, Contract, Red Fuse, PHD and Enormous had one finalist each.

The APAC Effie Awards honours the region’s most outstanding marketing communication works that have proven results in meeting strategic objectives and is seen by advertisers and agencies as the gold standard in marketing effectiveness.

CheukChiang Cheuk Chiang

Award Chairman Cheuk Chiang commented,"It is inspiring to see such a great calibre of entries, achieving compelling results and rooted in strategic innovation. This year the jury has been tougher in our evaluation of the work, so entries which have made it to this stage are indeed campaigns which have demonstrated truly outstanding results and excellence in effectiveness. APAC Effie is the industry symbol when it comes to excellence in marketing effectiveness and the high standard of finalists clearly demonstrates that. Congratulations to all the finalists."

Each of these finalists have been through two rounds of rigorous judging by an expert jury comprising 130 senior level advertising and marketing professionals from agencies and clients across the region. Leading the jury are 2016 Awards Chairman, Cheuk Chiang, and five Heads of Jury – Anthony Wong of Ogilvy & Mather Group, Nagesh Alai of FCB, Richard Murphy of McDonald’s, Sandeep Seth of P&G and Michelle Guthrie, who has since left Google Asia Pacific.

Winners will be announced at the Awards Gala, which will be held at Intercontinental Singapore, on April 21, 2016.

2016 finalists:

  Entry Title Agency Client Country
Single Market – Products & Services Categories
Automotive
1 GO! GLA Hakuhodo The Day /  Hakuhodo Mercedes-Benz Japan Co. Japan
2 Love from Land Rover Y&R New Zealand Land Rover New Zealand New Zealand
3 The Xtreme Delivery TBWA Hakuhodo Nissan Motor Co. Japan
4 Tough Is Not Enough Blue Hive Australia Ford Motor Company Australia Australia
Beauty & Wellness
5 Band-Aid Heal with Love BBDO & Proximity China Shanghai Johnson & Johnson Pharmaceuticals China
6 Brave and Beautiful Mullen Lowe Lintas Group Dabur India India
7 Breast Cream Colenso BBDO / Proximity NZ Breast Cancer Foundation / Skinfood New Zealand
Beverages – Alcohol
8 Pure Potential Special Group Lion New Zealand
9 The Unofficial Official Beer of SG BBDO Singapore Asia Pacific Breweries Singapore
10 2015 RIO Brand Campaign McCANN RIO China
Beverages – Non-Alcohol
11 AdaAQUA Y&R Indonesia Danone Indonesia
12 Art of OLDTOWN Spin Communications White Cafe Malaysia
13 Cut Through the Heat McCann Worldgroup Cocoa Cola South Pacific Australia
14 Give Truth a Chance Ogilvy & Mather Coca Cola India India
15 Must Be Milk Colenso BBDO / Proximity Fonterra New Zealand
16 Redefining Coffee for India McCann Worldgroup Nestle India India
17 Reversing the Curse of the Concentrates Bates India Mondelez India Foods India
Consumer Electronics and Durables
18 #RespectForWomen Mullen Lowe Lintas Group, India Havells India India
19 Start Something New TBWA \ Media Arts Lab Apple, Inc. China
Corporate Reputation/Professional Services
20 Omron: Donate Your Voice To Help Someone See McCann Worldgroup Omron Automation India India
21 OSUSOWAKE McCann Erickson Japan Inc. Amway Japan G.K. Japan
Financial Products & Services
22 A Revolutionary Convergence Digital Arts Network Mastercard Singapore
23 DBS Credit Card “Friendly Rivalry” IPG HK DBS Bank Hong Kong Hong Kong
24 Democratising Money Transfer Ogilvy & Mather Advertising Vodafone India India
25 Nimble It And Move On McCann Melbourne Nimble Australia
26 Price of Living 2040 PHD Hong Kong Manulife (International) Hong Kong
27 Real Claims Colenso BBDO/ Proximity / Assembly IAG New Zealand
28 Uncle Sim’s So Simple Tips BBDO Singapore Visa Worldwide Singapore
29 Visa The Voice BBDO & Proximity China / OMD China Visa Information System (Shanghai) China
30 $HRED Colenso BBDO / Proximity Bank of New Zealand New Zealand
Food
31 #MyFamilyCan Leo Burnett Melbourne SPC Ardmona Australia
32 Hungry Slip Ups BBDO Hong Kong Mars Food Inc. Hong Kong
33 Selling Without Selling J. Walter Thompson Sydney Kellogg’s Australia Australia
34 Snickers, Hungry Barber I&S BBDO / BBDO Japan Mars Japan Japan
Government/Institutional
35 Bet Regret McCann Melbourne VRGF Australia
36 Winning the War vs Alcohol/Violence J. Walter Thompson NSW Government Australia
Healthcare
37 2015 Daktarin IMC Campaign BBDO China (Beijing) Johnson & Johnson China
38 An Ugly Disease Turned Beautiful Grey MS Australia
39 Constipasana – a posture of relief Mullen Lowe Lintas Group, India Abbott India India
Household/Home Products & Services
40 Ariel – Share The Load BBDO India Procter & Gamble India India
IT/Telco
41 Maxis’ New Network Ogilvy Malaysia Maxis Mobile Services Malaysia
Media, Entertainment & Leisure
42 Ashbeclee 303LOWE Perth Racing Australia
43 Broadcasting Social Change Ogilvy and Mather Star India India
44 Reclaiming the Footy Radio Crown Whybin\TBWA Group 3AW Australia
45 The Suffering of Buffering Mullen Lowe Lintas Group, India Google, India India
Other Products & Services
46 A Day Made Better Teacher Awards Ogilvy Melbourne OfficeMax Australia Australia
47 adidas Originals #THIS IS ME Carat China adidas China
48 Cellphone to Sellphone Mullen Lowe Lintas Group, India OLX India India
49 Daily Recharge Ogilvy & Mather Tata Sky India
50 Holding Hands in Depend Diamond Ogilvy Yuhan Kimberly Korea
51 INTI SPMSURESKOR Ogilvy Malaysia INTI International University & Colleges Malaysia
52 Time to go shopping at the TAB Whybin\TBWA Group Sydney Tabcorp Australia
Real Estate
53 Australia Lives Here BWM Dentsu Melbourne realeastate.com.au Australia
Restaurants
54 Half A Dish McCann & Spencer Café de Coral Hong Kong
55 Holding Australia To Ransom Barnes, Catmur & Friends Hell Pizza New Zealand
Retail
56 Challenge 100 Lowe China Anta China
57 Wish Chain Mullen Lowe Lintas Group, India Flipkart Internet India
Travel / Tourism
58 Diu – Ilha De Calma Ogilvy & Mather India Daman and Diu Tourism India
59 Scoot Inspiring Spirit Saatchi & Saatchi Scoot Singapore
60 Tiger Infrequent Flyers Club McCann Melbourne Tigerair Australia
61 VisitBritain Naming Campaign Ogilvy Beijing VisitBritain China
Single Market – Specialty Categories
Asia Pacific Brands
62 #RespectForWomen Mullen Lowe Lintas Group, India Havells India India
63 AdaAQUA Y&R Indonesia Danone Indonesia
64 Fool-proof Internet Service Mullen Lowe Lintas Group, India Idea Cellular India
65 Holding Australia to Ransom Barnes, Catmur & Friends Hell Pizza New Zealand
66 Maxis’ New Network Ogilvy Malaysia Maxis Mobile Services Malaysia
67 Must Be Milk Colenso BBDO / Proximity Fonterra New Zealand
Brand Experience
68 An Ugly Disease Turned Beautiful Grey MS Australia
69 Art of OLDTOWN Spin Commmunications White Cafe Malaysia
70 Dove “Silk Smooth ASMR” BBDO Beijing (China) Mars Food China China
71 House of Little Moments Campaign ADK Taiwan Uni-President Taiwan
72 Love from Land Rover Y&R New Zealand Land Rover New Zealand New Zealand
73 Nike HKG Women Race – Better for it Ogilvy & Mather Group, Hong Kong Nike Hong Kong Hong Kong
74 Price of Living 2040 PHD Hong Kong Manulife (International) Hong Kong
75 TURD Talks Y&R Philippines Inc. Silid Aralan Philippines
76 VisitBritain Naming Campaign Ogilvy Beijing VisitBritain China
Brand Revitalisation
77 3 More Years Mullen Lowe Lintas Group, India Hindustan Unilever India
78 Ariel – Share The Load BBDO India Procter & Gamble India India
79 Band-Aid Heal with love BBDO & Proximity China Shanghai Johnson & Johnson Pharmaceuticals China
80 Dettol Squeezy: Teaching India the Dettol Habit McCann Worldgroup Reckitt Benckiser (India) India
81 Must Be Milk Colenso BBDO / Proximity Fonterra New Zealand
82 Sanifresh – 700 to 7 steps Ogilvy & Mather Dabur India India
Branded Utility
83 An Ugly Disease Turned Beautiful Grey MS Australia
84 House of Little Moments Campaign ADK Taiwan Uni-President Taiwan
85 Rin Career Ready Academy PHD India Hindustan Unilever India
86 Track The Bite Mullen Lowe Lintas Group, India Godrej Consumer Products India
Business-to-Business
87 Broken Promises Mullen Lowe Lintas Group, India Practo Technologies India
88 IBM BlueHub Ogilvy and Mather Japan IBM Japan Japan
89 Made in China 2.0 Ogilvy & Mather Singapore / Ogilvy & Mather Shanghai UPS Singapore / China
David vs Goliath
90 An Ugly Disease Turned Beautiful Grey MS Australia
91 Brave and Beautiful Mullen Lowe Lintas Group, India Dabur India India
92 Introducing India to Commute Commerce Enormous Clues Network India
Goodworks – Brand
93 ANZ’s push for an equal future. Whybin TBWA Melbourne ANZ Australia
94 Ariel – Share The Load BBDO India Procter & Gamble India India
95 Brave and Beautiful Mullen Lowe Lintas Group, India Dabur India India
96 OrangeAid – Last Day of School BBH Asia Pacific / OMD Singapore NTUC Income Singapore
97 Spreading a million smiles Red Fuse Communications Colgate Palmolive (India) India
Goodworks – Non-Profit
98 Breast Cream Colenso BBDO / Proximity NZ Breast Cancer Foundation / Skinfood New Zealand
99 CHOR CHANG Ogilvy & Mather Advertising Bangkok WWF-THAILAND Thailand
100 Devalue Rhino Horn Ogilvy & Mather Vietnam Rhino Rescue Project Vietnam
101 End Acid Sale Ogilvy & Mather Make Love Not Scars India
Media Innovation
102 Holding Australia To Ransom Barnes, Catmur & Friends Hell Pizza New Zealand
103 Know Your English Banner Grey Group Singapore British Council Singapore Singapore
104 VisitBritain Naming Campaign Ogilvy Beijing VisitBritain China
New Product or Service
105 Introducing LUX Luminique in Japan J. Walter Thompson Unilever Japan Service K.K. Singapore
106 Truecaller – Take The Right Call Contract Advertising India True Software Scandinavia AB India
Real-Time Marketing
107 Challenge 100 Lowe China Anta China
108 Hershey’s Happygrams MRM/McCANN Singapore The Hershey Company Singapore
109 VisitBritain Naming Campaign Ogilvy Beijing VisitBritain China
Small Budget – Products
110 Breast Cream Colenso BBDO / Proximity NZ Breast Cancer Foundation / Skinfood New Zealand
111 Holding Australia To Ransom Barnes, Catmur & Friends Hell Pizza New Zealand
112 Hungry Slip Ups BBDO Hong Kong Mars Food Inc. Hong Kong
113 Love from Land Rover Y&R New Zealand Land Rover New Zealand New Zealand
114 Snickers, Hungry Barber I&S BBDO / BBDO Japan Mars Japan Japan
Small Budget – Services
115 A for Anthem Ogilvy & Mather The Akanksha Foundation India
116 CHOR CHANG Ogilvy & Mather Advertising Bangkok WWF-Thailand Thailand
Sponsorship & Event Marketing
117 2014 361° Asian Games Campaign Ogilvy Beijing 361° (China) Co. China
118 An Ugly Disease Turned Beautiful Grey MS Australia
119 Challenge 100 Lowe China Anta China
120 Nike HKG Women Race – Better for it Ogilvy & Mather Group, Hong Kong Nike Hong Kong Hong Kong
121 OMO Reunion Champions Mullen Lowe Group Unilever Singapore
Sustained Success
122 An Idea Can Change Your Life MullenLowe Lintas Group, India Idea Cellular India
123 Curing Beer Boredom for 5 Years The Works Beam Suntory Australia
124 Discovering Real Togetherness Mullen Lowe Lintas Group, India Hindustan Unilever India
125 Hell Pizza Barnes, Catmur & Friends Hell Pizza New Zealand
126 India Wakes Up to Tooth Sensitivity Grey Group GSK Consumer Healthcare India
127 Legend Clemenger BBDO New Zealand Transport Agency New Zealand
128 Packaged Good to Packaging Good Mullen Lowe Lintas Group, India Tata Global Beverages India

 
129 PX Mart, from No Body to Somebody Ogilvy & Mather Advertising Taiwan PX MART Taiwan
130 The People’s Beer Barnes, Catmur & Friends Boundary Road Brewery New Zealand
131 #HelpAChildReach5 – 2014 Mullen Lowe Lintas Group, India Hindustan Unilever India
Youth Marketing
132 adidas Originals #THIS IS ME Carat China adidas China
133 First Move Mullen Lowe Lintas Group, India Hindustan Unilever India
134 Go Solo Mullen Lowe Lintas Group, India Star India India
135 Travel Made Different BBH Asia Pacific / Germs Singapore NTU Income Singapore
Multi-Market – Products & Services
136 World Gallery TBWA \ Media Arts Lab Apple, Inc. United States
     

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