YuppTV ties up with NDTV

NDTV India, NDTV 24x7, NDTV Profit /Prime and NDTV Good Times are now available to YuppTV subscribers

BestMediaInfo Bureau | Delhi | February 17, 2016

YuppTV, an Over-The-Top (OTT) provider for Indian content, has announced a partnership with NDTV Group. The partnership allows YuppTV subscribers to view four NDTV Group channels – NDTV India (Hindi), NDTV 24x7 (English), NDTV Profit /Prime (Business) and NDTV Good Times – anytime, anywhere.

The four channels of NDTV can be accessed by users on www.yupptv.com from outside India and www.yupptv.in from India. YuppTV subscribers may also view these channels by downloading the YuppTV app on their smartphones, smart TVs, smart Blu-ray players, streaming media players, tablets and gaming consoles.

The tie-up takes the number of channels on the YuppTV platform to 16, adding to its current repository of more than 200 Indian TV channels in 13 languages including Hindi, Tamil, Telugu, Malayalam, Kannada, Marathi, Bengali, Punjabi, Oriya, Gujarati, Sinhala, Urdu and Bengali.

Uday Reddy

Uday Reddy, Founder and CEO, YuppTV, said, “We are the largest OTT provider for Indian content in the world, while the NDTV Group is the preferred news channel for Indian expats worldwide. The association will allow us to add NDTV's popular news and lifestyle programmes to our offerings and will improve the selection choices for our users.”

Rahul Sood, Head, Network Distribution and Affiliate Sales, NDTV, added, “We are pleased to partner with YuppTV, a leading digital content destination for Indian expats, and this association will serve to add even more options for the YuppTV users and allow its users with anytime, anywhere access to our channels.”

YuppTV's partnership with the group underlines its position as the premium digital TV content platform for news channels. YuppTV will make the channels' programmes available for viewing for up to seven days on its platform, allowing users to go back and view their favourite shows, should they miss the original schedule.

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