Titan's #SmartIsNowStunning JUXT

Conceptualised by Ogilvy Bangalore, the two commercials highlight in a humorous way why this watch is special

BestMediaInfo Bureau | Mumbai | February 1, 2016

Click on the image to watch the TVC.

Titan recently unveiled JUXT – India's most fashionable smart watch – in partnership with global technology giant HP. The launch was followed by two TVCs celebrating JUXT as an exemplary confluence of tradition and technology with its design and smart function.

The two ad films, conceptualised by Ogilvy & Mather Bangalore, highlight the essential features of the smart watch in a humorous way, starring Kabir Khan, Pritam, and Vir Das. The TVCs capture these celebrities engaging in a friendly banter with each other, with JUXT keeping them honest and prompting them to ask, “Couldn't you just be stunning?”

Elaborating on the concept behind the JUXT commercial, Sirish Chandrashekar, Marketing Head, Titan, said, “Titan JUXT is a strategic move by the brand to continue to be relevant to the fast-evolving modern consumer and infuse energy into the brand. The communication is sharply targeted at creative entrepreneurs, for whom social networks form a fundamental part of their lives – professional and personal. The stunningly designed Titan JUXT with its smart features will enable them to stay connected always.”

“We have tried to leverage the quirky and interesting personalities of our three celebrities who dominate their respective creative fields in the making of this campaign. They occupy many worlds at the same time and have truly high regard for craftsmanship and beauty. With subtle humour and genuine performances from Pritam, Kabir Khan and Vir Das, both ads have a charm that is quintessentially Titan,” commented Tithi Ghosh, Senior Vice-president, Ogilvy & Mather, South.

The campaign speaks to the modern, multi-faceted man who is constantly on the move, keeping himself connected and informed, especially with features like privilege reveal, world time, activity tracker and notifications.

The TVCs:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Creative Agency: Ogilvy & Mather, Bangalore

National Creative Director: Rajiv Rao

Senior VP & Head of Advertising - South: Tithi Ghosh

Senior Creative Director: Muki Sablania

Creative team: Hemangi Chatterjee, Deepak Thammaiah, Nakul Sarin, Gururaj Biradar, Lavanya Singh

Account Management: Sindhu Menon, Akshatha Poojari, Shivani Agarwal

Planning: Sreenesh Bhat, Shreyaa Rajan

Agency Producer: Rajib Baruah

Production House: Apostrophe Films

Director: Koushik Sarkar

Executive Producer: Hamesh

Associate Producer: Debadrita Ghosh

Cinematographer: K.U. Mohanan

Music Composer: R. Anandh

Production Designer: Ajay Chodanker

Product window:

Production House: Sky High Films

Director: Rahul Ved Prakash

Executive Producer: Karishma Sahi

Director of Photography: Sejal Shah

Music: Tarun Shahani & Vinayak Manohar (Industree Studio)

Post Production Head:  Aarif Sanwala

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