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Ravi Deshpande's Whyness wins creative mandate for VIP

The agency won the account following a multi-agency pitch. McCann Erickson is the incumbent agency

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Ravi Deshpande's Whyness wins creative mandate for VIP

Ravi Deshpande's Whyness wins creative mandate for VIP

The agency won the account following a multi-agency pitch. McCann Erickson is the incumbent agency

BestMediaInfo Bureau | Mumbai | February 5, 2016

whyness

Following a multi-agency pitch, Whyness, the creative agency founded by Ravi Deshpande, has won the creative mandate for VIP, the country's luggage leader and one of India's most iconic brands. McCann Erickson is the incumbent agency on the account from 2013. Prior to McCann, the brand was handled by Ogilvy & Mather.

As VIP looks to consolidate market share and deepen the relationship with its traditional consumer base as well as appeal to a younger audience, the brand has decided to take a bold move forward in alliance with the creative stewardship of Whyness.

Sudip Ghose Sudip Ghose

Commenting on this partnership, Sudip Ghose, VP - Marketing, VIP Industries, said, “Whyness has already helped us successfully launch Carlton Luggage and establish it as a major player, with a 50% growth rate last year. Throw in Ravi Deshpande's wisdom and leadership and I believe the flagship VIP brand is in the best possible hands.”

Ravi Deshpande Ravi Deshpande

Deshpande said, “It's a huge win for Whyness. Our team is deeply excited to now hold the reins of a brand that has been integral to the lives of most Indians. We look forward to steer this much-loved brand in a fresh creative and strategic direction.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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