Intex appoints Publicis to handle Gujarat Lions

The agency's mandate is to build the brand identity of Gujarat Lions, the new team foraying into IPL

BestMediaInfo Bureau | Mumbai | February 22, 2016

Intex Technologies has appointed Publicis to build the brand identity of Gujarat Lions, its maiden foray into cricket's biggest extravaganza – IPL. Intex, the leading mobile handset and consumer durable manufacturer, bid successfully for the Rajkot Franchise earlier this year and christened its new team Gujarat Lions.

Keshav Bansal

On this occasion Keshav Bansal, Owner, Gujarat Lions & Director, Intex Technologies, said, “We are pleased to appoint Publicis as our creative partner for Gujarat Lions. This is indeed an exciting and rare opportunity to build a new team identity quickly to compete with the more established teams in IPL.”

“Integrating Gujarat Lions with our parent brand, Intex will help in cross-leveraging the strengths and create a strong brand recall amongst consumers,” he added.

Hemant Misra

Hemant Misra, CEO Publicis Capital, commented, “This is a rare opportunity for us. Till now we have done many IPL campaigns for brands but to handle an IPL team is a completely new experience. It will be an understatement to say we are excited, I am already having trouble assigning this internally since everyone wants to work on this brand. We look forward to helping Gujarat Lions create a unique identity for itself in the star studded IPL galaxy.”

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