Metlife Asia picks BBDO for creative and Omnicom Media Group for media AOR

BBDO will be responsible for all creative duties for 8 MetLife Asia markets in Hong Kong, China, Malaysia, Vietnam, Australia, India, Bangladesh and Nepal

BestMediaInfo Bureau | Delhi | January 20, 2016

BBDO has announced that it has won all creative duties for 8 MetLife Asia markets and will be responsible for work in Hong Kong, China, Malaysia, Vietnam, Australia, India, Bangladesh and Nepal.

Work will commence with BBDO offices tasked to help build a differentiated MetLife brand in Asia.

Additionally, Omnicom Media Group will be responsible for strategic media buying and planning across all communication channels for MetLife. Omnicom Media Group will focus on data driven insights, innovation, and analytics to drive powerful and effective results for MetLife.

MetLife, one of the world's largest life insurers, is an iconic 150-year-old financial institution with a proud heritage, and is currently transforming itself into a global financial services company with a strong customer-centric focus.

With a customer base of 24 million in Asia and growing, the company is in expansion mode – MetLife Asia currently delivers a significant portion of global profits and the share is set to increase. BBDO will play a key role in this, helping the brand to raise awareness and differentiation across the region.

“BBDO impressed us with their outstanding creative capability, cohesive regional account management team, and ability to formulate consumer insights that excite consumers across the region,” said Ralph Brunner, Chief Marketing Officer of MetLife Asia, “We look forward to transforming the MetLife brand in Asia in partnership with the BBDO team.”

Jean-Paul Burge, Chairman & CEO of BBDO Asia, said of the win, "We're absolutely delighted at the opportunity of working with MetLife across the region. It is a fantastic brand, the people we have met so far have been inspiring and with the highly creative ambition they have outlined there is little more we could ask for in a client. I look forward to seeing some great hard-working work from the teams in 2016."

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