CashKaro survey finds Amazon.in as best e-commerce site

The 'People's Choice Awards' 2015 voted Flipkart 'Big Billion Day' as the best online shopping festival

BestMediaInfo Bureau | Delhi | January 5, 2016

The 3^rd edition of the much awaited 'People's Choice Awards' by CashKaro.com, a leading largest cashback & coupons site, is out and the 2015 year results reveal the top online shopping festivals, the factors that encouraged online shopping and the most preferred e-retailer across various product/service categories. The survey also talks about celebrity brand endorsements and their impact on online shopping behaviour.

Flipkart 'Big Billion Day' has been regarded as the best online shopping festival, while Amazon.in has been voted as the best e-commerce site in India followed by Flipkart & Paytm. 50% of respondents felt that celebrity brand endorsements do not influence their online shopping behavior.

The survey was conducted at a pan-India level and saw participation of more than 2,000 people. The respondents were from Tier I, II & III cities with 75% male participation and respondents were primarily between the age group of 18-30 years.

Rohan Bhargava

Rohan Bhargava, Co-Founder, CashKaro.com, said, “The 'People's Choice Survey' is an annual report by CashKaro.com which identifies key trends of the year in the Indian e-commerce industry. This year the industry was abuzz with Ambanis, Birlas joining the e-commerce race, and mobile app based hyperlocal services like BigBasket, Grofers, Practo UrbanClap seeing a surge and more. Also, with e-retailers heavily promoting their own shopping festivals it comes as no surprise that Google ended GOSF – the online shopping festival which ruled in the past. According to the survey Flipkart's Big Billion Day was regarded as the best online shopping festival while Amazon wore the crown of the most popular e-commerce site. Cashback & deals are still favoured by among shop online among users.”

Bhargava added, “It is a very exciting time to be in Indian ecommerce right now and the industry is poised for an even bigger 2016. This year CashKaro.com also launched its very own shopping festival – The Great Online Cashback Festival – and witnessed huge traction. We also raised Rs 25 crore in Series A funding from Kalaari Capital, one of India's leading venture capital firms, which in itself is a testimony of our success and growth.”

Key findings of survey:

Top Online Shopping Festival 2015 (in terms of deals & offers)

1. Flipkart 'Big Billion Day' – 35%
2. Amazon.in 'Great Indian Festive Sale' – 32%
3. Paytm 'Diwali Sale' – 27%
4. Snapdeal 'Yeh Diwali, Dil Ki Deal Wali' – 4%
5. Diwali Dhamaka Sales by various retailers – 2%

With Google 'Great Online Shopping Festival' ending this year, retailer specific festivals have garnered better ranking as against last year.

Best e-commerce website of 2015

1. Amazon.in
2. Flipkart
3. Paytm
4. Snapdeal
5. Shopclues
6. Jabong
7. Myntra

Paytm has witnessed a great leap in overall rankings, jumpint to No. 3 from last year's No. 7. The main reason behind this can be its growing dominance in the e-wallet industry and the increased popularity of the brand in India.

Most preferred e-retailer

1. Best online site to shop for - Mobiles & Electronics à Flipkart followed closely by Amazon.in & Paytm
2. Best online site to shop for – Fashion àin & Jabong
3. Best online site to shop for – Lingerie à Zivame
4. Best online site to shop for - Babycare products à Firstcry
5. Best online site to shop for - Home Décor à Pepperfry
6. Best online site for – Recharge à Paytm
7. Best online site for - Travel deals à MakeMyTrip
8. Best online site for - Grocery à Big Basket followed by Grofers and PepperTap
9. Best online site for - Cab service à OLA
10. Best online site for - Hotel deals à OYO Rooms

Do celebrity brand endorsement influence online shopping behaviour?

1. Yes – 21%
2. No – 50%
3. Sometimes – 29%

Factors that encourage consumers to shop online

1. Cashback & coupons
2. Discounted prices
3. Convenience
4. Variety/options
5. Payment options
6. Easy Return Policy

Mobile Application which is most user-friendly

1. Flipkart à 39%
2. Amazon à 28%
3. Snapdeal à 12%
4. Others include Paytm,Jabong and Shopclues à 21%

Info@BestMediaInfo.com

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