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Big Magic launches dedicated animation band

Animation series aimed at imparting values in kids in an engaging manner; animation movies to focus on fun, faith and fantasy

BestMediaInfo Bureau | Mumbai | January 27, 2016

Big-MagicBig Magic is all set to pump in some fresh content by launching a dedicated time band of animated movies and series. The animation Series is handpicked especially for kids and animation movies will cater to the entire family.

Starting January 25, the animation series band Magic Masti Matargashti  is aimed at inculcating the right values in kids in a fun and engaging manner. The series will air for one hour in the morning and in the afternoon, every Monday to Friday at 9 AM and 4 PM. Animation movies on the pillars of fun, faith and fantasy have already started entertaining viewers over the last few weekends, every Saturday and Sunday at 12.30 pm.

Bimal Unnikrishnan, Creative Director, Big Magic, said, “With the animation band, our aim is to augment our existing content on the channel. After an in-depth research analysis, the results showed us a definite acceptance and liking towards the animation genre. In fact, it is one those key drivers which connect kids with their parents. We are confident that our audience will embrace the fresh new offering.”

The show will see a robust multi-media promotional plan across key markets. The channel will engage with viewers and trade partners locally and nationally through multiple platforms.

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