Couponing achieved 13.5% of ecommerce biz

CouponDunia has prepared a report on the shopping trends using coupons in 2015

BestMediaInfo Bureau | Mumbai | December 18, 2015

CouponDunia has prepared a report on the shopping trends using coupons in 2015. The study witnessed distinct shopping insights gathered from the e-commerce websites/ platforms on how consumers extensively used coupons to save money. The study on the buying behaviour of consumers was conducted across India.

Recent years have seen a remarkable transformation in the way India shops and trades. According to the report, the Indian e-commerce market is set to reach $ 16.3 billion by the end of 2015. The couponing business achieved 13.5% of the total e-commerce audience of India.

After the boom of e-commerce industry, couponing business in India has gained traction from consumers. The future of couponing business in India is bright. Couponing companies aim at stimulating consumer interest.

Key highlights:

• 95% of buyers search for deals online & 75% among them search coupons via couponing portals
• Age group of 25 - 34 years represented massive chunk of coupon audience.
• 9% growth in couponing with 7.6 million unique users per month
• 64% males & 36% females shopped through coupons
• 60% buyers shopped using mobile & 40% buyers shopped via desktop
• 61% increase in coupon users in the age group 45 - 65years
• Mobile recharge and taxi aggregator Ola were the most searched terms
• Maximum coupon searches for Condom were witnessed from Kolkata
• Renting a car is one of the emerging couponing category of 2016
• Search for sexual wellness coupons increased by 76% in New Delhi & Mumbai
• Maximum coupon searches for lingerie witnessed by males aged between 18 to 24years in Mumbai and Jaipur
• 58% males searched for kitchen and dining category coupons

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