With the new tagline ‘Har Pal Manoranjan’ the channel repositions itself as a vivacious Hindi GEC
BestMediaInfo Bureau | Delhi | November 23, 2015
Trilogic Digital Media Limited that exclusively manages the marketing, programming, distribution and sales for ‘Sahara One’ is all set to unveil a refreshed brand identity of this popular Hindi GEC. Starting today, Sahara One will feature a new look which will reflect the new thought and interface of the channel. With the new tagline Sahara one – ‘Har Pal Manoranjan’, it will reposition itself as a vivacious Hindi GEC.
The new interface designed by Kolahoi Media, contains a gamut of colours with the trademark logo and the name of the channel in a new font. The multi-colour interface is a key component of the channel which personifies its identity and vibrancy. Right from promo bugs, transition windows, sponsor windows to the tickers, each element will propagate the brand philosophy of being fresh, innovative and progressive. ‘Har Pal Manoranjan’ signifies the new brand promise of providing colossal entertainment.
With the revamp, the channel will focus on its current flagship shows like ‘Jai Jai Jai Bajrang Bali’, ‘Meri Maa’, ‘Masala Gupshup’ and others which are key TRP drivers especially within the target markets. Sahara One is on a strong growth path and with this new avatar, the channel will continue to give the audience a richer viewing experience through its engaging content.[caption id="attachment_61919" align="alignleft" width="150"] Shivaani Jaisingh[/caption]
Talking about this new development, Shivaani Jaisingh, COO, Trilogic Digital Media Limited, said, “At this time we felt that it is essential to revamp, reposition and re-package our identity to cater to the needs of our core audience. The new packaging is a refreshing change that is brought about to let the brand stay connected and be in-sync with its increasing number of viewers. This revamp doesn’t stick only to the ‘look’ aspect, but also with additional and focussed content, which will also soon be unveiled.”
Strengthening the brand promise, the channel also plans to feature premieres of movies in a special weekend segment every Sunday titled, ‘Sunday Blockbuster’. Some of the movies will include Madhuri Dixit – Juhi Chawla starrer ‘Gulaab Gang’, Shahid Kapoor – Sonam Kapoor’s romantic flick ‘Mausam’, Cult comedy ‘Delhi Belly’, ‘Bol’, ‘Kachcha Limboo’, ‘Love Breakups Zindagi’ and many more. Premieres on Sunday Blockbuster will kick start from November 22 at 9 PM with ‘Gulaab Gang’.