Mashable partners Zee's India.com to launch its India edition

Mashable India's editorial team will be based in Mumbai and Delhi for localized content to serve the ever growing and connected Indian audiences

BestMediaInfo Bureau | Delhi | November 3, 2015

Mashable and India.com Webportal Private Limited today announced the launch of Mashable India. Mashable India's editorial team based in Mumbai and New Delhi for localized content to serve the ever growing and connected Indian audiences. Mashable India will offer the best global coverage from Mashable.com and augment it with extensive editorial coverage from India. Mashable India will also leverage the audience reach of India.com network properties.

This new online destination will bring together Mashable's mission of inspiring, informing and entertaining its global community about how digital and technology are changing the world with India.com's strength in generating original content for Indian audiences and widespread reach in the Indian digital space.

Pete Cashmore

“As a truly global media company, Mashable is very excited to be launching Mashable India, in partnership with the incredibly talented team at India.com, to better serve both our community and brand partners in India,” said Pete Cashmore, Founder and CEO of Mashable. “With technology and digital changing almost every aspect of our world, now could not be a better time to expand to one of the most diverse and unique areas of the world, India.”

India.com Web Portal currently publishes original content destinations that reach out to over 50 million unique visitors per month.

“We are thrilled to be building upon our already robust growth of the PMC and ZEE joint venture in the India digital publishing marketplace and am proud to be doing so with Mashable, a brand that has so effectively attracted and maintained a global audience in other international markets,” said PMC Chairman and CEO Jay Penske.

Punit Goenka

"We are delighted to begin the India operations of Mashable, which will offer unique content for the connected generation. The combined offering from India.com's wide range of content and Mashable's expertise will give readers a global and Indian perspective on things with a refreshing take,” said Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd.

The addition of Mashable India continues the company's global expansion, which has seen the launch of dedicated UK, Australia and Asia editions over the past year.

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