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Film tourism campaign ‘Bond is great’ kicks-off in more than 60 countries

In association with Sony Pictures Entertainment and MGM Studios the campaign encourages Bond fans and travel enthusiasts to choose Britain for their next holiday

BestMediaInfo Bureau | Delhi | November 23, 2015

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007 fans are in for a treat as the ‘Bond is Great’ campaign comes to India, giving people a chance to experience Britain in Bond style. ‘Spectre’, the 24th James Bond adventure showcases what makes Britain great.

In association with Sony Pictures Entertainment and Metro-Goldwyn-Mayer Studios, VisitBritain kicked-off the global film tourism campaign ‘Bond is Great’ in more than 60 countries, encouraging Bond fans and travel enthusiasts to choose Britain – the home of Bond – for their next holiday. As ‘Spectre’ provides a great international showcase for some of Britain’s iconic locations, Bond fans can experience the flavours of adventure and luxury of Britain in the movie.

As part of this year’s ‘Bond is great’ campaign, 007 fans from India and around the world, will also stand a chance to win a ‘Bond Lifestyle’ weekend through an exclusive online competition – The Sweepstake. By sharing their dream of the Bond lifestyle adventure in Britain, one lucky winner could get a chance to live the Bond lifestyle including a chauffeur driven Aston Martin, private visit to Madame Tussauds and a stay at one of the exclusive Radisson Blu Edwardian Hotels, immersing themselves in the world of Bond in Britain.

Commenting on the launch, Sally Balcombe, Chief Executive Officer, VisitBritain, said, “We know that the link between tourism and film is a potent one. Recent films have demonstrated that they deliver a real increase in visitor numbers with just under half of our potential visitors to Britain wanting to visit places they have seen featured in films or TV so we are doing everything we can to capitalise on this ‘set-jetting’ phenomenon. That’s why we are working hard to encourage and inspire more people to holiday in Britain through our ‘Bond is Great Britain’ campaign, leading to a measurable increase in international visitor numbers and visitor spend across the nations and regions of Britain.”

As part of the ‘Bond is Great’ campaign in India, an exclusive four city Spectre premier and networking dinner will be hosted by the British High Commission, UKTI, VisitBritain and British Council across New Delhi, Bangalore, Kolkata and Chennai on Thursday, November 19. The event will highlight why Britain is great for business, tourism and education whilst bringing to life the landscape, rich culture and heritage of the UK.

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