Culture Machine and Bench Flix join hands to launch Bench Culture
Bench Culture is a one-stop-shop for short films and documentaries from across the world
BestMediaInfo Bureau | Mumbai | November 6, 2015
Culture Machine, the digital video entertainment company and Bench Flix founded by Karthik Subbaraj have come together to launch Bench Culture. It will serve as a platform for short filmmakers from around the world to showcase their work. Bench Culture will open up the world to short filmmakers while making it easier for viewers to access content from domestic and international markets.
“With respect to content quality and viewership, the short film segment is surely main stream material and 'making short films big' is our core vision. Bench Culture, the collaboration between Bench Flix and Culture Machine is powerful and complements in building a brand for quality short films across the world,” said Karthik Subbaraj.
Commenting on the launch of the platform, Sameer Pitalwalla, CEO and Co-Founder, Culture Machine, said, “Bench Culture is a great platform that will provide the best of short films that are still unrecognised and create great entertainment for the internet generation.”
Stone Bench Creations' Bench Flix is an integrated aggregation and distribution platform for short films and is uniquely positioned in the space with over 1400 short films being curated under their banner. Besides, Bench Flix has played an integral role in bringing mainstream credibility to this segment. Their most recent wins being the 'Bench Talkies', the successful theatrical release of short film as a feature and soon to be followed by 'Aviyal' in December this year. Culture Machine, the only digital entertainment company that brings together great content with great technology giving it an undisputed edge, reaches out to 4 million subscribers through its expansive network.
The collaboration sees the coming together of the two powerhouses bringing their strengths to Bench Culture and building a platform that provides unprecedented opportunities for both the films and their makers.
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