Big Magic and Big FM launch new show 'Ji Sirji'

Decoding the relationship between bosses and their subordinates in the form of funny portrayals, the show which premiers on November 11 will be aired on both Big Magic and Big FM

BestMediaInfo Bureau | Mumbai | November 10, 2015

Big Magic, poised to be the ultimate comedy destination from Reliance Broadcast Network Limited, will launch yet another show with innovative content titled 'Ji Sirji'. In line with its integrated programming strategy, this is the fifth successive show being launched by the network, which will air from November 11, every Wednesday and Thursday at 10 PM on Big Magic and Wednesday and Thursday at 9 PM on 92.7 Big FM.

Versatile actor Anup Soni will be seen taking the audiences on a hilarious ride, as he brings to life a dynamic professional work scenario, focusing on the relationship between bosses and their subordinates in the form of funny moments. The show will also have various actors playing roles of subordinates, who are at the receiving end of the whims and fancies of their respective bosses. One of the popular names playing a subordinate on the show is actor Gaurav Sharma, who is known for his character of Pappu from 'Total Nadaniyaan'.

Talking about the new integrated offering, Bimal Unnikrishnan, Creative Director, Big Magic, said, “Our current programming strategy revolves around conceptualizing content that resonates easily with our target audience, with a high degree of humour and entertainment. The relationship between a boss and his subordinate is an interesting, relatable theme. 'Ji Sirji' will bring forth this very relationship in an unconventional style, with funny, topical sketches, one that hasn't been seen before by the audience. Moreover, with our integrated approach, we are widening our reach by tapping viewers and listeners on both our mediums of dominance.”

Each episode of 'Ji Sirji' will see multiple sketches, each focusing on a profession, various types of bosses and their behaviour.  Anup Soni will be seen playing a boss who is unreasonable, sadistic, foolish, and insecure. Moreover, he will portray bosses across professions, switching between a corporate executive, government officer and even a truck driver.

Big Magic is available across all DTH players such as Tata Sky, Airtel, Videocon, Dish TV, Reliance Digital TV along with all cable operators such as Hathway, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL amongst others.

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