Prasoon Joshi, R Balki among Jury Foremen for 54th D&AD Awards

McCann Worldgroup's Joshi is the Jury Foreman for the Writing for Advertising category, while R Balki is the Jury Foreman for the Film Advertising Crafts category

BestMediaInfo Bureau | Delhi | October 30, 2015

D&AD has revealed the 27 Foreman Jury for the Professional Awards 2016, including the new PR and Media categories. Foreman selection is an international mix with members from Argentina, Brazil, France, Germany, Hong Kong, India, South Africa, South Korea, the UK and the US. In keeping with tradition, the 54th D&AD Awards will be judged by some of the international creative communities' highest profile members.

D&AD CEO Tim Lindsay commented, “The D&AD awards are truly international and our jury selection reflects this. The Foreman Jury are selected from around the globe, reflecting the depth, breadth and excellence of the creative industry as it is today. We are always humbled by the assembly of creative talent and this year's line-up is no exception.”

New categories

Media - Tess Alps, Chairman, Thinkbox, UK

PR - Marian Salzman, CEO, Havas PR North America, Chair, Havas PR Global Collective, USA

Existing categories

Art Direction - Spencer Wong, Chief Creative Officer, McCann & Spencer Hong Kong, Hong Kong

Book Design - Sarah Boris, Owner, Designer, Sarah Boris Design, UK

Branded Content and Entertainment (Sponsored by YouTube) - Kerstin Emhoff, Founder, Prettybird, USA

Branding - Jim Sutherland, Owner, Studio Sutherland, UK

Crafts for Advertising (Sponsored by Shutterstock) - Luiz Sanches, Partner, Creative, AlmapBBDO, Brazil

Crafts for Design (Sponsored by Shutterstock) - Sascha Lobe, Co-Founder, L2M3, Germany

Creativity for Good (White Pencil) - Mark Tutssel, Global Chief Creative Officer, Leo Burnett Chicago, USA

Digital Design - Geoff Teehan, Product Design Director, Facebook, USA

Digital Marketing - Nick Law, Chief Creative Officer, RGA, USA

Direct - Anne de Maupeou, Chief Creative Officer, Marcel, France

Film Advertising (Sponsored by Digital Cinema Media) - Khai Meng Tham, Worldwide Chief Creative Officer, Ogilvy & Mather, USA

Film Advertising Crafts - Balakrishnan 'Balki' Rajagopalan, Filmmaker, Screenwriter, Chairman, Chief Creative Officer, Lowe Lintas, India

Graphic Design (Sponsored by Monotype) - Vince Frost, Executive Creative Director, CEO, Frost Collective, Australia

Integrated & Innovative Media - Colleen DeCourcy, Chief Creative Officer, Wieden + Kennedy, USA

Magazine & Newspaper Design - Jo Cochrane, Art Director, The Guardian, UK

Mobile Marketing - Wain Choi, Vice-President, Executive Global Creative, Chiel WW, South Korea

Music Videos - Sally Campbell, Managing Director, Producer, Somesuch, UK

Outdoor Advertising - Gaston Bigio, Founder, David, Argentina

Packaging Design - Graham Shearsby, Chief Creative Officer, Group Executive Creative Director, Design Bridge, UK

Press Advertising - Fabio Fernandes, Chief Creative Officer, Owner, F/Nazca Saatchi & Saatchi, Brazil

Product Design - Ilse Crawford, Founder, Owner, Studio Ilse, UK

Radio Advertising (Sponsored by Radiocenter) - Mariana O'Kelly, Executive Creative Director, Ogilvy & Mather Johannesburg, South Africa

Spatial & Experiential Design - Christian Davies, Executive Creative Director, FITCH, USA

Writing for Advertising - Prasoon Joshi, Chairman, McCann Worldgroup Asia Pacific, India

Writing for Design - Becky Jacobs, Freelance Senior Writer, Bee Jacobs Creative, UK

What some of the Foremen have to say about D&AD:

Khai Meng Tham Worldwide Chief Creative Officer, Ogilvy & Mather, USA

“D&AD is one of the pre-eminent shows in the communications industry as year after year it consistently champions great work and sets high standards. I'm honoured to be the jury foreman for Film Advertising this year.”

Marian Salzman CEO, Havas PR North America, Chair, Havas PR Global Collective, USA

“Award shows raise the bar, and D&AD is the gold standard in award shows for our advertising siblings. The PR industry puts out amazingly creative work, too, so I'm so pleased that D&AD is now celebrating that, and I'm enthusiastic about how the PR work will be evaluated, judged, shared and promoted. Bringing public relations into the D&AD fold this year reflects the communications-obsessed world we're living in. Although there are many award shows for PR professionals, this category within the most prestigious D&AD puts a spotlight on the increasingly creative landscape of earned- and owned-media moments—and the buzz created through persuasion.”

Tess Alps Chairman, Thinkbox, UK

“It's a great honour to lead the jury for the inaugural D&AD Media category. Creativity can be found everywhere. Increasingly, media practitioners and owners are using their intimate knowledge of how consumers use media and how media opportunities are changing to devise innovative and effective solutions for brands.”

Mark Tutsell Global Chief Creative Officer, Leo Burnett Chicago, USA

“It is a great honour to lead the 2016 White Pencil jury. D&AD is a celebration of the finest creative work in the world. We've seen the tremendous power that creativity holds to affect positive change and impact human behaviour. We - the creative community - have the tools and talent to create brave, bold, scalable ideas that have the power to change the world for the better. The D&AD White Pencil symbolises the power of creativity as a force for good."

Spencer Wong ChiefCreative Officer, McCann & Spencer Hong Kong, Hong Kong

“Sometimes we just think too much and feel so little. We need humanity more than just machinery or technology. I hope to see great works with the beautiful interaction of design, technology and arts that make our hearts sing. D&AD is the top global stage, we expect to see the works with the best universal soul, or with the local charm that are worth spreading universally.”

Nick Law Chief Creative Officer, RGA, USA

“Digital Marketing is now the foundation of all marketing. All creative, no matter what it is, ends up online. It's where contemporary culture sees, judges, shares and creates marketing. I'm honoured to serve as Jury Foreman in such a dynamic and meaningful category. As a young designer, the D&AD pencil always seemed like the most elusive award. Even though I've won some in the 20 years since, it still feels like being struck by lightening.”

Mariana O'Kelly Executive Creative Director, Ogilvy & Mather Johannesburg, South Africa

“Radio is the only medium that can turn a simple story into a personalised experience. It plays out in someone's head, constructing the image from their own references and worldviews, turning sound into pictures they create. This makes the link to the brand a much more personal and emotional experience. When judging the D&AD radio category next year, my hope will be to award stories that are relevant to the brand, but so fresh that I won't have any picture reference for them, engaging me in a way I have never experienced before.”

Wain Choi Vice President, Executive Global Creative, Chiel WW, South Korea

“For me, D&AD is the ultimate awards show. It is the measure of success in our career in advertising. I have done jury duty for D&AD once but never as the jury foreman. It is an honour to be asked twice. I am especially excited about the future of mobile marketing where things are still in the cusp of great things to come. There are a lot of award shows out there but none like D&AD. There are a lot of trophies displayed on bookshelves but very few Yellow Pencils.”

Kerstin Emhoff Founder, Prettybird, USA

“I am honoured to be asked to take part in the prestigious D&AD Awards. They have continued to set the bar very high for all of our work, but I'm really excited to be focusing on Branded Content & Entertainment. I believe this is the future of not only the advertising business, but the entertainment industry as a whole. It's truly an amazing time to be in our industry!”

Gaston Bigio Founder, David, Argentina

“I want to choose work that can help any creative in the world promote excellence. D&AD is all about that. I can't wait to see world's best and most captivating ideas and be dazzled by their craft. My advice for entrants is, don't make a case study of a case study, just tell the story with style and let the idea shine. Be bold, be simple, be new.”

Fabio Fernandes, President and Executive Creative Director, F/Nazca Saatchi & Saatchi, Brazil

“You cannot write your story in advertising before you get a pencil. As jury members, our mission is to keep this legend alive. This probably means that most people will spend another year in a blank sheet. As a Jury Foreman, I promise to give the same treatment that I myself received from all my predecessors. No mercy, no benevolence, no sympathy. It was agonizing, in a good way, before getting my first pencil. You will probably thank me the day you become a D&AD Foreman yourself.”

Work entered into the D&AD Professional Awards 2016 must have been commercially released between January 1, 2015 and March 18, 2016 and been produced in genuine response to a client brief. It must not have been entered in previous years. Submissions should be made in their original language by February 17, 2016.

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