Nerolac Suraksha – adding a fresh coat of status symbol

The ad, conceptualised by Publicis, is based on the comic exaggeration of a simple human truth –most people judge others station in life based on how their house looks from the outside

BestMediaInfo Bureau | Mumbai | October 27, 2015

Click on the image to watch the TVC.

Nerolac Suraksha has rolled out its new campaign, conceptualised by Publicis Communications.

The ad film is about a respectable doctor who keeps getting letters delivered by a postman in a discourteous manner daily despite his attempts to make his position and qualifications evident to the postman. The film ends with the voiceover ridiculing the doctor for doing everything else to earn respect but losing it only to save a few bucks by using a lower grade paint for his house. The ad ends with the doctor receiving a grand salute from the postman and his colleagues after getting the exteriors painted with Nerolac Suraksha.

Bobby Pawar

Commenting on the campaign, Bobby Pawar, Chief Creative Officer, Publicis, said, “The idea is based on the comic exaggeration of a simple human truth. It's this – most people will judge your station in life and the respect you deserve by how your house looks from the outside. That's because other than your friends and family, very few people will get the chance to be inside your home and see the investments you have made in the beautiful interiors.”

Anuj Jain, Director - Decorative Paints, Kansai Nerolac Paints, remarked, “We take great pride in doing up our homes as it is linked to our 'Izzat'. However, home exteriors, which create the first impression, are often neglected. This results in the loss of prestige that we work so hard to build. The new Suraksha TVC uses humour to communicate this sentiment that is an important aspect of an Indian consumer's psyche. It stresses on the quality and protection that using Suraksha guarantees. A popular brand, Suraksha stands for both quality and value for money. As our tagline rightly summarises, 'Ghar ki Suraksha, yaani Izzat ki suraksha'.”

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: Kansai Nerolac Paints

Brand: Nerolac Suraksha

Creative agency: Publicis Communications

Managing Director: Bobby Pawar

Chief Operating Officer: Paritosh Srivastava

Executive Creative Director: Jigar Fernandes

Creatives: Gururaj Rao, Rohan D'Souza, Avinash Jakhalekar

Account Management: Chandan Jha, Darrell Fernandes, Manish Somani, Jiten Painter

Agency Producers: Jignesh Maru, Ganesh Iyer

Production House: Soda Films

Director: Rajesh Krishnan

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