Mogae ties up with Israel's Idomoo to offer customised video solutions in India

The Idomoo solutions will be part of the offering of Mobocracy, the end-to-end mobile agency launched earlier this year by Mogae. Leena Sharma, COO, Mobocracy, will lead the India initiative

BestMediaInfo Bureau | Mumbai | October 5, 2015

Mogae Media has joined hands with Idomoo of Israel to offer personalised videos, enabling brands to deepen their customer engagement by addressing their customers individually, with a customised video uniquely tailored to their needs. These videos will be delivered on smartphones, all wire-free devices, as well as on PCs and desktops.

The Idomoo solutions will be part of the offering of Mobocracy, the end-to-end mobile agency launched earlier this year by Mogae. Leena Sharma, COO, Mobocracy, will lead the India initiative on this partnered venture with Idomoo. The Mob, launched recently by former Dentsu NCD Nitin Suri, and Chraneeta Mann, ex-NCD of Rediffusion, has been roped in to provide creative solutions for the Idomoo videos in India.

Mogae already has clients lined up for Idomoo's innovative, new-age solutions that are especially relevant to create stickiness and better ROI on the mobile device. Campaigns start right away for a new age bank, a top-end auto brand, two e-commerce players and a large telecom operator.

Commenting on the development, Sandeep Goyal, Chairman, Mogae Media, said, “Idomoo's existing Personalised Video Cloud Platform, allowing partners to create, en masse, data-driven live-action videos targeted at individuals as well as extracting content from any website and molding it into videos created on-the-fly, will now be exclusively available in India through Mogae Media. Mogae will enable consumer brands to engage with their customers through personalised, real-time videos. This unique solution will help brands deliver on the promise of customer personalisation – moving each customer emotionally to deliver the most effective customer engagement, as it combines both of the most powerful technologies: video and personalisation on a massive scale.”

Tanya Goyal

Tanya Goyal, Executive Director, Mogae Media, added here, “Customised video engages users like few other formats. Now advertisers can touch each customer with a unique story, tailored to their individual needs. Customers will appreciate the special attention, relevance and excitement that personal videos deliver. And most importantly, in today's performance driven world, this unique solution fuels ROI, by boosting acquisitions and driving retention with profound customer interactions.”

Some international clients of Tel-Aviv-based Idomoo include Amazon, Alibaba, Barclays, Cadbury's, Chevrolet, Hilton, Starbucks, Visa and Vodafone.

Mogae Media is co-promoted by Sandeep and Tanya Goyal, former JV partners of Dentsu in India. Mogae raised Rs 100 crore last year from Renuka Ramnath's Multiples PE.

Info@bestmediainfo.com

Info@BestMediaInfo.com