Dentsu's psLive wins Wonderchef's PR mandate

psLive won the account of the kitchen appliances company brand following a multi-agency pitch. The agency will be responsible for building the brand's outreach in India

BestMediaInfo Bureau | Mumbai | October 14, 2015

Wonderchef has appointed psLive, the experiential arm of Dentsu Aegis Network, as their PR agency. The agency won the account of the kitchen appliances company brand following a multi-agency pitch.

Wonderchef is founded by celebrity chef Sanjeev Kapoor and hospitality business expert Ravi Saxena.

psLive will be responsible for building the brand's outreach in India and help it grow its market share. The agency will help spread awareness about the need for healthy food with unique world class kitchen products in India and position the brand as an industry authority.

Ravi Saxena

Ravi Saxena, MD, Wonderchef, said, “We are glad to be associated with psLive. Since Wonderchef is one of the innovative brands in this category and consists of young and dynamic individuals, we preferred associating with people who share the same values and vision. We are looking forward to the passion and enthusiasm that the team will bring to the table and collectively work towards achieving our business goals.”

Sidharth Ghosh

Commenting on the win, Sidharth Ghosh, Vice-President, psLive, said, “We are privileged to work with Wonderchef, which is established by two leading hospitality experts. This win is a testament to the fact that we strive to provide out-of-the-box ideas to our clients. This win enhances our credentials as it is an interesting category to work on and we are looking forward to delivering successful communication campaigns to achieve their business goals.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com