CashKaro rolls out India's first cashback festival

The cashback & coupons site expects to drive Rs 500 crore in gross merchandise volume this festive season and plans to give over Rs 20 crore of cashback during these three months alone

BestMediaInfo Bureau | Delhi | October 13, 2015

Cashback and coupons site CashKaro.com has launched India's first cashback festival – Great Online Cashback Festival (GOCF). The four-day shopping fiesta commences from today and will continue till October 14, 2015.

The festival will offer highest cashback rates, exclusive deals/ offers from 800+ retailers, including Amazon.in, Paytm, Snapdeal, Shopclues, Groupon, Firstcry, etc. Also, shoppers can win LED TVs, Rs 5,000 cash daily and free Rs 50 recharge vouchers on every transaction, among others.

Cashback will be paid on top of all the Diwali deals coming up this festive season. Customers shopping via CashKaro mobile site on the Flipkart app during the 'Big Billion Days' sale will earn special rewards and gift vouchers.

Conceptualised to boost online shopping in India, the event will help shoppers buy products at best prices on a single platform without having to go through the hassle of finding great deals.

Rohan Bhargava

Commenting on India's first cashback festival, Swati and Rohan Bhargava, Founders, CashKaro.com, said, “The Great Online Cashback Festival is a testament to India's love for savings and deals. The objective of the fest is to offer highest cashback across 800+ partner retailers during this festive season and sale periods. We're delighted that partners have recognised our cashback model and we will be offering exclusive deals and daily prizes to our users from October 13-16.”

Talking about the growth in business, they added, “We are expecting to drive Rs 500 crore of GMV (gross merchandise volume) this festive season (October-December) through CashKaro and our UK cashback site Pouring Pounds, with Rs 300 crore through CashKaro.com itself. We'll be giving over Rs 20 crore of cashback during this period. We expect this year to be 300-400 per cent higher than last year during the festive season.”

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