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Sabre Awards South Asia: Advantage Services bags Platinum award; Godrej is Company of the Year Award

Adfactors PR secured a Diamond Award for its campaign for MMRDA. Vijay Shekhar Sharma, Founder and CEO, Paytm, was declared CEO of the Year

BestMediaInfo Bureau | Delhi | September 21, 2015

Sabre Awards

Winners of the third Sabre Awards South Asia were felicitated in Mumbai on September 16, 2015. As in the previous years, this year, too, the Holmes Report joined forces with the Public Relations Consultants Association of India (PRCAI) to bring Sabre Awards South Asia.

Advantage Services’ campaign for Cancer Awareness Society, ‘Tobacco Free Bihar’, won the Platinum Sabre Award for Best in Show.

Godrej walked away with the Company of the Year Award for re-imagining PR to build corporate reputation.

The Diamond Award for Superior Achievement in Reputation Management went to Adfactors PR for its campaign for Mumbai Metropolitan Region Development Authority (MMRDA), titled ‘Placing Mumbai into the 21st Century’.

Genesis Burson-Marsteller bagged two Gold Sabre awards and three Certificates of Excellence. The agency bagged a Gold Sabre in the Marketing to Consumer (New Product) category for its work titled ‘Putting A Halo Around Humanities’ done for Ashoka University. The agency’s second Gold Sabre was in the Industrial/ Manufacturing category for its campaign to make GE in India synonymous with ‘Make in India’.

Nikhil Dey, President, Genesis Burson-Marsteller, who was present at the 2015 South Asia Sabre Awards ceremony, said, “I am honoured to accept these awards on behalf of our teams and clients. These awards are a proof of the hard work, creativity and commitment to excellence that drives our team. While we celebrate these wins, we stand committed to doing outstanding work for our clients.”

Vijay Shekhar Sharma, Founder and CEO, Paytm, was declared CEO of the Year. He was felicitated for successfully leveraging public relations and strategic communications to build Paytm into a powerful brand with a formidable market reputation.

Sharma delivered a defining address at the event, featuring some of the most renowned names from the world of media, marketing and PR. In his speech he illustrated how his company delivered against objectives through the successful application of core communication strategies.

The Sabre Awards are amongst the most prestigious and closely followed events in the public relations industry and the global business landscape at large. Sabre stands for ‘Superior Achievement in Branding, Reputation & Engagement’. These awards are the most definitive recognition of an organisation’s high level of strategic planning, creativity and business results. Adjudged by leaders of the industry, the Sabre Awards accolade such work where PR has been the most significant tool of reputation augmentation and management.

The complete list of Sabre Awards South Asia 2015:

Platinum Sabre Awards for Best in Show

Tobacco Free Bihar—Cancer Awareness Society/ CTFK with Advantage Services

Finalists:

Putting a halo around Humanities — Ashoka University with Genesis Burson-Marsteller

Banking giant SBI wins over Indian millennials — State Bank of India with Adfactors PR Pvt Ltd

GrowthEnabler: A start-up to help other start-ups — GrowthEnabler with Integral PR Services Pvt. Ltd.

Never Get Lost Again — Ducere Technologies with Adfactors PR

Dettol: Banega Swachh India — Reckitt Benckiser / Dettol with Integral PR Services Pvt. Ltd.

Diamond Sabre Awards for Excellence in Public Relations in the C-Suite

Company of the Year

Re-Imagining PR to Build Corporate Reputation—Godrej

Superior Achievement in Reputation Management

MMRDA: Placing Mumbai into the 21st Century—MMRDA (Mumbai Metropolitan Region Development Authority) with Adfactors PR Pvt. Ltd.

Gold Sabre Awards for Excellence in Public Relations Programming

Geographic Categories

South/Southeast Asia

Banking Giant SBI Wins Over Indian Millennials—State Bank of India with Adfactors PR Pvt. Ltd.

Practice Area Categories

Corporate Image

A World Beyond Cash—Weber Shandwick India with MasterCard

Corporate Social Responsibility

Help a Child Reach 5—Hindustan Unilever Limited with LinOpinion Golin

Crisis/Issues Management

Bengal Global Business Summit 2015—Govt. of West Bengal with Perfect Relations Pvt. Ltd.

Digital Campaign

Making It #Wonderful—Cellarmaster Wines with Daylight Partnership Ltd.

Employee Communications

Evolving At Viacom18—Viacom18 Media Pvt. Ltd.

Marketing to Consumers (New Product)

Putting a Halo Around Humanities—Ashoka University with Genesis Burson-Marsteller

Marketing to Consumers (Existing Product)

‘Fakespeare’: Landmark Exposes India’s ‘Trick Lit’—Landmark with Edelman India Pvt. Ltd.

Media Relations

Banking Giant SBI Wins Over Indian Millennials—State Bank of India with Adfactors PR Pvt. Ltd.

Public Affairs/Government Relations

Tobacco Free Bihar — Cancer Awareness Society/ CTFK with Advantage Services

Public Education

Kalaazar, TBGI & Family Planning: Advocacy and Media Campaign — Care India with Advantage Services

Social Media Campaign

Creating a Category for Air Purifiers by Highlighting the Negative Effects of Indoor Air-Pollution—Philips India with Avian Media Pvt Ltd

Special Event

Changing Perception of the Brand KXIP to a “Team for Fans”—Kings XI Punjab with Avian Media Pvt Ltd

Industry Sector Categories

Influence Women to Pursue Management Education and Positioning GMAT as ‘The Preferred Test’ by Institutes—Graduate Management Admission Council with Avian Media Pvt Ltd

Consumer Products/Services

Never Get Lost Again—Ducere Technologies with Adfactors PR Pvt. Ltd.

Fashion and Beauty

Parachute Advansed Art of Oiling—Parachute Advansed with Marico

Financial and Professional Services

Banking Giant SBI Wins Over Indian Millennials—State Bank of India with Adfactors PR Pvt. Ltd.

Food and Beverage

Building the Peanut Butter Category—AgroTech with Weber Shandwick India

Healthcare

Dettol: Banega Swachh India—Integral PR Services Pvt. Ltd. with Reckitt Benckiser / Dettol

Industrial/ Manufacturing

Making GE in India Synonymous with ‘Make in India’—GE with Genesis Burson-Marsteller

Media, Arts and Entertainment

Taking Kabaddi to New Heights—Star Sports with Adfactors PR Pvt. Ltd.

Not for Profit

Time to ‘Un’burden India: Fight Chronic Disease through Ecosystem Conditioning—Partnership to Fight Chronic Disease (PFCD) with SPAG Asia

Public Sector/ Government

National Museum: The Spark of a New Experience—National Museum, New Delhi with MD Niche Media Consultants

Technology

GrowthEnabler: A Start-Up to Help Other Start-Ups—Growth Enabler with Integral PR Services Pvt. Ltd.

Travel and Leisure

There is More to Yatra.com Than Just Air Tickets – Yatra Online with Avian Media

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