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Online food delivery market registers 40% growth: IAMAI-IMRB report

As per the report, the online food delivery market stood at Rs 350 crore by the end of December 2014. Meanwhile, the e-Tailing category has grown 33 per cent to reach Rs 24,046 crore in December 2014

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Online food delivery market registers 40% growth: IAMAI-IMRB report

As per the report, the online food delivery market stood at Rs 350 crore by the end of December 2014. Meanwhile, the e-Tailing category has grown 33 per cent to reach Rs 24,046 crore in December 2014

BestMediaInfo Bureau | Delhi | September 10, 2015

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The online food delivery market saw an impressive 40 per cent growth in 2014 and reached Rs 350 crore by the end of December 2014. According to the data released by the Internet and Mobile Association of India (IAMAI) as part of its industry review of the previous year, the food delivery segment is now witnessing a lot of traction. Significantly, the online food delivery market constitutes 17 per cent of the overall other online services pie.

On the other hand, online booking for commuting (cabs, etc.) has also seen a rapid growth during 2014. By the end of 2014, the online commuting market in India stood at Rs 600 crore.

The share of buying online tickets for movies, sports, show/concerts, etc., in the Online Service pie has dropped to 49 per cent, compared to 2013 and was pegged at Rs 990 crore in December 2014. The online grocery market garners 6 per cent of the total online services pie.

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Source: IAMAI-IMRB Digital Commerce Report 2014

It must be noted here that other online services market has grown with a CAGR of 73 per cent since 2010 and was valued at Rs 2,025 crore by December 2014. This segment includes emerging service categories like Online Entertainment Ticketing, Online Commuting, Online Food and Grocery Delivery.

The IAMAI-IMRB data also reveals that the e-Tailing category has grown manifold with a CAGR of 33 per cent from Rs 2,372 crore in 2010 (Jan-Dec 2010) to Rs 10,004 crore in 2013 (Jan-Dec 2013). It further grew by 1.4 times and reached Rs 24,046 crore in December 2014.

Mobiles and mobile phone accessories contribute the most, that is, 41 per cent (Rs 9,936 crore) to the e-Tailing segment, followed by apparels, footwear & personal items, which contribute 20 per cent (Rs 4,699 crore). Consumer Durables, along with Kitchen Appliances contribute another 14 per cent (Rs 3,404 crore).

Out of the remaining 25 per cent, Laptops/ Net Books/ Tablets, Home Furnishings, and Books contribute to another Rs 2,780 crore, Rs 1,059 crore and Rs 648 crore, respectively. Emerging categories that comprise products like deals/ coupons, toys, gifts, handicrafts, flowers, etc., continue to contribute just about 3 per cent of the e-Tailing pie. Jewellery and Camera/ Camera accessories each contribute the lowest to the e-tailing pie.

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Source: IAMAI-IMRB Digital Commerce Report 2014

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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