Onads¬†has¬†been¬†working¬†with¬†Bajaj¬†Electricals¬†for the last three years¬†and was earlier handling about 30 per cent of the creative duties, while the incumbent Soho Square was handling 70 per cent of¬†the¬†business
BestMediaInfo Bureau | Delhi | September 14, 2015
Onads¬†Communications¬†has¬†been¬†appointed¬†the¬†sole creative partner for Bajaj¬†Electricals.¬†Onads was earlier handling about 30 per cent of Bajaj Electricals‚Äô creative duties, while¬†the¬†incumbent¬†Soho¬†Square¬†was handling 70 per cent of¬†the¬†business.
This¬†is¬†the¬†first¬†time¬†that¬†Bajaj¬†Electricals, which till¬†recently counted Leo Burnett and¬†Contract¬†among¬†its creative¬†agencies,¬†has¬†handed¬†over¬†the¬†entire¬† mandate¬†to¬†a¬†single¬†creative¬†agency.
Onads¬†Communications¬†has¬†been¬†working¬†with¬†Bajaj¬†Electricals¬†for the last three years¬†and what initially started as a one-year project for their 75 Years celebrations has¬†evolved¬†into¬†a¬†long-term¬†partnership.
Jignesh¬†Maniar,¬†Founder¬†of¬†Onads¬†Communications, called it a landmark achievement for the agency and added that ‚Äúit is a reflection of the faith that the management of Bajaj Electricals has in our creative abilities. He further said, ‚ÄúWe look forward¬†to¬†partnering¬†them¬†to¬†take¬†Bajaj Electricals to new heights in the future.‚ÄĚ
Onads¬†Communications,¬†started¬†in¬†2008,¬†is¬†a¬†360 advertising and marketing solutions company started by Jignesh Maniar. The agency has offices in Mumbai and Bangalore.