IndIAA Awards will honour all the co-creators of an ad campaign on a single stage. Awards would be given across 17 categories in Mumbai on October 13
BestMediaInfo Bureau | Mumbai | September 21, 2015
Awards would be given across 17 categories: Auto Four Wheelers, Auto Two Wheelers, Auto Others, Banking And Finance, Retail, Government / Public Administration, Insurance, Consumer Electronics, Consumer Durables, Entertainment And Media, Telecom And IT, Fashion And Accessories, Food And Beverages, Home Care, Personal Care, Online Commerce, and Corporate.
Pradeep Guha, Chairman, IndIAA India Awards Committee, said, â€śBased on nominations received from agencies and brand teams, and a larger scan of all the key campaigns in a category in the evaluation period, the team created a shortlist based on pre-set criteria. Around 500 campaigns were posted on the awards website, which kept getting populated as the process continued. These were then placed before our jury. Jury Chairman Harish Manwani, COO, Unilever and Non-Executive Chairman, Hindustan Unilever, and members of the jury, Bhaskar Bhat (Titan), Sangeeta Pendurkar (Kelloggâ€™s India), B Sriram (State Bank of India), Sanjeeb Chaudhuri (Standard Chartered Bank) and Mayank Pareek (Tata Motors), spent considerable time examining the process before viewing the shortlist, and were very satisfied with the way things were turning out.â€ť
Commenting on the Awards, Srinivasan Swamy, President, IAA - India Chapter, said, â€śThese Awards for creative excellence are aimed at saluting great campaigns that have gone through the rigor of client evaluation and have had adequate budgets backing them. We wanted to ensure that work created only for awards does not reach the jury at all. However, in the interest of transparency and fair play, the long list, or the complete list of work that were nominated and put up in our website, was kept ready for the jury to see. They did, in fact, refer to this list on a few occasions. The Jury meeting took place on September 2, 2015 in Mumbai when the members picked the winners across 17 major advertising categories.â€ť
IndIAA Awards will be received by the advertiser along with all the co-creators of the campaign, particularly from the creative and media agencies, and may include other agency partners from digital, events, PR, activation, etc. â€śThis is the first such award when all the co-creators of an ad campaign will be honoured and celebrated on a single stage,â€ť said Guha.
On the response to the new awards introduced, Swamy said, â€śWe are very pleased to have the initial positive feedback from the industry, both from advertisers and agencies. I look forward to welcoming the fraternity at the IndIAA Awards night on October 13, 2015 at the Palladium Hotel, Mumbai.â€ť
Click here (www.indiaa-awards.org) to view the shortlisted entries.