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Makani Creatives bags advertising mandate for Onida's Smart LED TV

The win comes on the back of a multi-agency pitch. The first set of work for Onida Smart LED TV will be out shortly

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Makani Creatives bags advertising mandate for Onida's Smart LED TV

Makani Creatives bags advertising mandate for Onida's Smart LED TV

The win comes on the back of a multi-agency pitch. The first set of work for Onida Smart LED TV will be out shortly

BestMediaInfo Bureau | Mumbai | September 30, 2015

Makani-Onida

Makani Creative has won the advertising mandate for Onida's Smart LED TVs following a multi-agency pitch. Owned by Mirc Electronics, Onida manufactures televisions, air-conditioners, washing machines and mobile phones. The brand is now foraying into the smart LED TV space.

Onida Smart LED TV attempts to garner patronage from the tech and net savvy Indian youth, who is either the influencer or the direct customer for all household purchases today.

NS Satish, Vice-President - Sales & Marketing, Mirc Electronics, commented, “Onida is a strong player in the consumer electronics market and we have always leveraged consumer insights by incorporating it as a technological feature into our products. This has been the mainstay of our success over the years. Our range of Smart LED TVs is in line with the same thought process. We have loaded the television with lots of new age features like Android operating system, built in Wi-Fi, quad core processor, screen mirroring, video calling, etc. One can also download millions of apps.”

He further said, “Our key focus now is to aggressively market the product and in order to meet this objective, we are thrilled to partner with Makani Creatives as our brand agency. Makani Creatives shares our vision and has developed a communication plan to do justice to the product and we are confident of creating yet another milestone.”

Sameer Makani, MD, Makani Creatives, added here, “We have all grown up watching Onida and it is an iconic brand. When the opportunity to partner with them arose, we were very excited. The challenge was to strike a delicate balance between strong strategy and evocative creative to achieve the desired results. I think we managed to impress them with our thought process as well as the execution, which tipped the scales in our favour.”

“The first set of work for Onida Smart LED TV will be out shortly and I am sure that this will be one of the first steps towards a mutually successful journey,” he further said.

Info@bestmediainfo.com

Info@BestMediaInfo.com

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