The agency will be handling brands like Roghan Badam Shirin, Cinkara, and Naunehal Gripe Syrup, along with the traditional medicines portfolio
BestMediaInfo Bureau | Mumbai | September 21, 2015
L&K Saatchi & Saatchi won the creative duties of Hamdard Laboratories brands like Roghan Badam Shirin (almond oil), Cinkara, Naunehal Gripe Syrup, traditional medicines as well as the corporate communication duties. The win comes on the back of a multi-agency.
Keeping pace with the changing times and market needs, various agencies of the country were invited for the pitch and were reviewed on the relevant work credentials, understanding the brief and task in hand, strategic approach and creative route presented.
Commenting on the development, Mansoor Ali, Chief Marketing Officer, Hamdard Laboratories, said, “Hamdard is an iconic brand, which has a rich legacy of over 100 years, enjoying a huge consumer base in India and abroad. Leveraging its heritage and catering to modern day consumers, Hamdard is now geared to expand and innovate keeping wide product offerings and modern day consumers in mind. Hence, a fresh approach and a strategic direction from our creative partner was critical for our brands. After a detailed evaluation, we finalized L&K Saatchi & Saatchi as our creative partner who, we felt, understands and shares the same passion with us.”
On winning the account, Anil Nair, CEO and Managing Partner, L&K Saatchi & Saatchi, said, “We see immense opportunities in working on these categories. Hamdard’s exciting product mix is indeed a challenge and delight to work on. Keeping a fine blend of traditional with modernity, old with new, young with old, Hamdard as a brand gives our creative thoughts a new dimension that is very satisfying. And hence, our creative strategy is completely in sync with Hamdard’s reoriented marketing strategy, which we hope should culminate into great results in the market.”
Sanjeev Gauba, Senior VP and Branch Head, L&K Saatchi & Saatchi Delhi, added here, “Today’s markets need very precise solutions across mediums to engage well with the consumer. Our passion was visible in our strategic and creative work. We are thrilled and honoured to be associated with these iconic brands and see a great long term partnership emerging with Hamdard.”