Dheeraj Realty assigns creative mandate to DDB Mudra Group

Activ Eight Dimensions will be handling the media planning duties, while GolinOpinion has been roped in for online and offline PR

BestMediaInfo Bureau | Mumbai | September 7, 2015

Dheeraj Realty, a 37-year old realty major, has sharpened its communications focus with the appointment of agencies to handle its creative, media and public relations mandates. While DDB Mudra Group will be handling the creative duties, media planning will be handled by Activ Eight Dimensions, and GolinOpinion (formerly LinOpinion GH) has been roped in for online and offline PR.

Dheeraj Wadhawan, Managing Director, Dheeraj Realty, said, “The decision to appoint the agencies is a significant step towards achieving our goal of strengthening our position as a luxury property developer and a leader in the sector. The agencies appointed are a perfect fit for the brand. They are known for the quality of work they deliver and resonate with our vision, values and thinking. We welcome all of them on board and look forward to building a long term relationship.”

Rajiv Sabnis

On winning the account, Rajiv Sabnis, Executive Director, DDB Mudra Group, said, “Dheeraj Realty has some really ambitious plans in the coming months. These are challenging but exciting projects and we get a distinct sense that Dheeraj Realty would like to make them count. A lot of detailed pre-work has been initiated behind the scenes and the seriousness of the intent, effort and the commitment to the plans is palpable. The restage of the brand through these important launches will be very customer-centric and focused on achieving high levels of customer satisfaction, trust and confidence. We look forward to partnering them in this exciting journey.”

Kavita Lakhani, President, GolinOpinion, added here, “Dheeraj Realty will be serviced by our Real Estate Practice that comprises senior professionals who have a deep sectoral understanding. We will be using 'The Bridge', our award-winning global network of real-time, digital media engagement center to help navigate the evolving social media landscape, and connect with influencers and customers.”

“We're proud and privileged to be retained to handle the media buying responsibilities of Dheeraj Realty. It is indeed a testimony to the excellent work we have delivered over the years. We look forward to further building the brand and taking it to new heights,” said Hetin Sakhuja, Managing Director, Active Eight Dimension.

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