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The Glitch bags digital duties of Godrej Master Brand, P&G’s Whisper

Apart from these, brands of Bosch, Kolte Patil and its luxury sub-brand 24K have also been added to the agency’s client roster

BestMediaInfo Bureau | Mumbai | August 14, 2015

Glitch-logoThe Glitch, Mumbai has won the digital mandates for Godrej Master Brand and P&G’s Whisper. Apart from these, brands of Bosch, Kolte Patil and its luxury sub-brand 24K have also been added to the agency’s client roster.

Speaking on the wins, Pooja Jauhari, Vice-President, Client Strategy & Engagement, The Glitch, said, “It’s a very exciting time for us as we expand our brand of digital disruption across these brands which have a longstanding image and heritage to them. We look forward to taking the space these brands hold in the consumers’ mind today and grow them while building a strategic roadmap for sustained market growth for them.”

On selecting The Glitch, Manasi Narasimhan, Head, Godrej Master Brand, commented, “We are very pleased to have The Glitch as our partner agency on social media. Social media and digital are huge priority areas for us and we are happy to have an agency of calibre on board to continuously raise the bar here.”

Founded in 2009 by Varun Duggirala and Rohit Raj, The Glitch has delivered several innovative campaigns over the years, managing close to 50 accounts across industries and platforms, including Lakme, Whisper, Puma, Hyatt, Pears, Cornetto, and Set Wet, among others. The agency has offices in Mumbai, Delhi and Bangalore.

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