The account was won following a multi-agency pitch
BestMediaInfo Bureau | Delhi | August 12, 2015
Government of Rajasthan has awarded the creative duties of the Resurgent Rajasthan Partnership Summit 2015 to Rediffusion Y&R. The account will be handled out of the agency’s Delhi office. Edelman is the lead PR partner in the consortium.
In order to attract investment from private sectors and international business community to Rajasthan, the State Government is planning a sustained investment promotion campaign over a period of time which would include investor meets, events and conferences culminating in the Resurgent Rajasthan Partnership Summit 2015, a global investors’ meet on November 19 and 20, 2015 in Jaipur.
The Summit will be attended by investors, including representatives of international and domestic businesses that are seeking to establish or expand operations in north and west India, representatives of economic development organisations, advisors, specialists, companies, chambers of commerce and associations facilitating direct investment into Rajasthan.
Group President of Rediffusion Y&R, Dhunji S Wadia, said, “This is a very prestigious project for us. Chief Minister Vasundhara Raje’s vision is to see Rajasthan as the most developed, frontrunner state in the country and this event will be part of the endeavour to take the state forward on the path of inclusive and comprehensive development. I am delighted that they have chosen us for this project.”
Suman Varma, Head of Operations, Rediffusion Y&R Delhi, added here, “It’s amazing to see how each time we have interacted with top notch officials of the Government of Rajasthan, including Ms Raje, they have pushed us to think out of the box. It’s exciting to see the kind of plans Rajasthan has for modernisation, employment and creating a business environment. It’s a brand new experience to work on a state branding project.”