2015 DMA Asia Echo Awards: Ogilvy, BBDO, DAN shine at the awards

OgilvyOne Worldwide wins Agency of the Year award; O&M named Network of the Year; WPP is Holding Company of the Year; Unilever declared Client of the Year

Mayur Lookhar | Mumbai | August 10, 2015

The inaugural DMA Asia Echo Awards saw Ogilvy and BBDO (Batten, Barton, Durstine and Osborn) walk away with a slew of awards, with the former sweeping the most coveted ones. The event was held at The Leela, Sahar in Mumbai on August 6, 2015.

The DMA International Echo Awards Competition, brought to Asia by DMAi, honours the world's best response marketing campaigns – campaigns that have raised the bar in terms of strategy, creativity and results. It looks at the direct response marketing discipline in complete totality.

OgilvyOne Worldwide, a subsidiary of Ogilvy & Mather, bagged Agency of the Year award, while O&M was named Network of the Year. WPP, Ogilvy's parent company won the Holding Company of the Year award.

BBDO India bagged the Best of Show award in the Creativity category for its 'Visa Saree' campaign (client Visa India), while OgilvyOne Worldwide (Philippines) took the 'Diamond' in the Effectiveness category for its 'All Things Hair' campaign (client Unilever).

In all, the Ogilvy Group (Ogilvy & Mather and its subsidiary OgilvyOne Worldwide) bagged 33 metals and were crowned Leaders in three segments. The group's total tally included seven Golds, 11 Silvers, and 15 Bronzes.

Ogilvy & Mather (Hong Kong) won a Gold in the Creativity category for its 'Smart Sentry' campaign (client Maxis-Berhad, Malaysia). The 'Smart Sentry' campaign also won a Silver and a Bronze in different sub-categories.

OgilvyOne Worldwide India won a Gold in the Creativity category (sub-category – Interactive Remarketing and Retargeting) for its campaign for Dove.

OgilvyOne Wordwide India won another Gold in the Effectiveness category (sub-category: Communication/utilities) for its 'Beyond Mobility – A $10 mn story' campaign for Vodafone Business Services.

Among the 11 Silvers won by the group, OgilviyOne WorldWide India bagged one in the Effectiveness category (sub-category: Not-for-profit) for its 'Husband Initiated Movement' for their client Phillips India.

OgilvyOne Wordwide India took home a Silver in the Effectiveness category (sub-category: Consumer Products) for its 'Lost at the World Cup' campaign for their client Mondelez India Foods.

OgilvyOne (Philippines) won a Gold in Creativity (sub-category: Interactive Research) for its 'All Things Hair' campaign for Unilever.

OgilvyOne Worldwide (Singapore) won a Silver in the Creativity category (sub-category: Interactive-Creative Use of Technology) for its 'Happiness from the Skies' campaign for The Coca-Cola Company.

BBDO India's total tally included 16 metals – nine Golds, six Silvers, two Bronzes and a Leader award. The agency bagged a Gold in the Creativity category for its 'Visa Saree' campaign (client Visa India). This campaign also won a Gold in the Creativity category (sub-category: Craft Illustration).

The group also bagged a Gold in the Creativity category (sub-category: Direct Response – Print) for its 'Gillete Grazia' campaign for Gillette – P&G India.

BBDO India took home a Silver in the Creativity category (sub-category: Direct Response Broadcast – TV, website, YouTube) for its much-acclaimed 'Touch the Pickle' campaign for P&G India's Whisper brand.

WATConsult, the digital and social media agency from the Dentsu Aegis Network, took home eight metals at the 2015 DMA Asia Echo Awards.

The agency won a Bronze for Kokuyo India's Harinacs Stop Motion Animation Video campaign in the Animation category, a Silver for its Nikon Cheatsheets campaign in the Illustration category, and a Silver and a Gold for Sony Six's Active Mornings On Six and NBA Mornings On Six campaigns, respectively, in the Publishing/ Entertainment category.

Further on, it bagged a Silver for Bestseller Group's Veromoda Marquee - Retail campaign in the Retail and Direct Sales category, a Bronze for SAP India's SAP ACE USie campaign in the Apps & New Development category and a Bronze each for Peter England's #ColourMorons by Peter England campaign and Bajaj Allianz General Insurance's Can You Drive Like Your Dad campaign in the Branded Video category.

Rajiv Dingra

Commenting on the wins, Rajiv Dingra, Founder and CEO, WATConsult, said “Eight metals across seven distinct clients stand as a great testimony to the work that WATConsult is churning out across its clientele. We got 24 nominations and that surely showcases the level of our work across our portfolio. This shows that we are not a one-hit wonder agency, but an agency with consistent and credible work across clients.”

iProspect, the global digital performance agency from Dentsu Aegis Network, bagged three awards at the DMA Asia Echo Awards. The agency won a Silver for HDFC Life's GDN Micro-Targeting campaign in the Creativity-Interactive Search category and a Leader award for successfully working out the iLive Inventory Checker campaign for Koovs. The agency also bagged a Bronze in the Creativity, Interactive – Remarketing & Retargeting category for the iTarget campaign rendered for ShopClues.

Under the Effectiveness category, Dentsu Aegis Network's Isobar bagged a Bronze each for Reebok India's 'Reeboot100' campaign and Phillips' 'India's First Multi-Device Conversations' campaign.

Dentsu Webchutney won a Bronze for Bacardi India's 'Bacardi Triangle' campaign in the 'Effectiveness' category.

Other notable winners included Star India, which won the Silver in the Creativity category (sub-category: Direct Response Broadcast – TV, website, YouTube) for the Aamir Khan hosted show, 'Satyamev Jayate'.

Blink Digital bagged a Gold in the Creativity category (sub-category: Interactive Display Advertising) for promoting Star Sports' Pro Kabbadi League.

PHD India took home a Silver and Bronze in Creativity and Effectiveness categories for its 'Toilet for Babli' campaign for their client Domex.

Everymedia Technolgies and its client Viacom18 Motion Pictures bagged a Gold in the Effectiveness category (sub-category: Publishing/ Entertainment) for the Filmfare-award winning film 'Queen'. The duo also bagged the Leader honours in the same category for the biopic film 'Mary Kom'.

Hungama Digital Services won a Gold in the Creativity category (sub-category: Interactive Branded Video) for its 'Airtel 4 am' campaign.

Metal Communications India got a Silver in the Creativity category (sub-category: Interactive – Experiential Marketing ) for the 'Divya Bhaskar Jalsa' campaign for the DB Group.

MRM/ McCann took home two Silvers and two Bronze, including a Bronze in the Effectiveness category (sub-category: Travel & Hospitality/ Travel Transportation) for its 'More Indian than you think' campaign for Lufthansa German Airlines.

Click here to view the complete list of winners of the 2015 DMA Asia Echo Awards

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