Ten Sports refreshes brand identity with new network logo
The network launch is the first phase of the branding exercise, where all existing channels are consolidated under the umbrella of Ten Sports Network
BestMediaInfo Bureau | Delhi | July 13, 2015
As the Indian cricket team embarked on its tour of Zimbabwe with #TheNewBlue led by Ajinkya Rahane, Ten Sports unveiled its new network logo at the stroke of midnight on July 10, 2015.
The network launch is the first phase of the branding exercise, where all existing channels are consolidated under the umbrella of Ten Sports Network. A new identity has been created for the network logo, which was revealed at the first hour of July 10.
The new network logo flaunts the elements of speed and dynamism, which is reflected in the sporty font style, while retaining the flame as a leitmotif that has stayed with the channel from the very beginning. The logo launch reflects a fresh identity and builds an instant youth connect with the brand. The new network logo binds the new coming of age sports watching audience with the new network branding activity.
Fresh idents have been developed to communicate the launch to sports fans with the storyline of genesis to victory which is true to any sports event. The entire ident with its versions show players in readiness, interspersed with playing instruments like football/ cricket ball /bat forming and the player then hitting it out. The end shows the moments of adulation as very popular winning poses were recreated. The fire of the flame is an overlaid element and knits the whole ident with passion and energy.
Rajesh Sethi, CEO, Ten Sports and Taj Television, commented, “It is a step forward in consolidating all the channels under one uniform network and project the organisation value to strive further, break new grounds, surpass our limits and achieve the unattained. The belief is articulated in our new network logo design, which is synonymous with all kinds of sports and its belief of genesis to victory. The idents and new design have been developed completely by the internal team.”
New individual brand identity featuring new channel logos and a thematic communication complimenting the brand values will be launched in the coming months.