Seagull wins 3^rd prize at Cannes Lions '15 ACT Responsible Expo

Seagull Advertising's Thermax Profetherm Polar Bear campaign was the only Indian campaign to be featured at the Expo. The campaign urged people to save electricity in offices

BestMediaInfo Bureau | Delhi | July 1, 2015

Seagull Advertising's Thermax Profetherm Polar Bear campaign, the only Indian campaign to be featured at the Cannes Lions '15 ACT Responsible has won the third prize along with a citation at the closing award ceremony of the ACT Expo at Cannes – a platform that recognises and celebrates creativity for 'Good Causes'.

Marie Pourreyron, Adjointe to the Mayor of Cannes, alongside with Bernard Brochand and ACT'ive members, handed out the ACT Responsible Tributes 2015 in the exhibition at the Palais des Festivals. This Expo allowed the people to express their views by voting for their favourite campaigns in four categories – Human Rights, Education, Solidarity and Planet. Out of over 1,000 pieces of work and 88 shortlists from 33 countries this year, Seagull Advertising's work has earned global recognition.

Sameer Desai

Sameer Desai, Managing Director, Seagull Advertising, commented, “Nothing is more rewarding than our work being recognised at the Mecca of the advertising world – Cannes Lions. So, we Seagullites have taken a moment to feel the pride of where we are today. Seagull's time has come to soar higher. From now on, we have no choice but to get better and better. The world's eyes are on us. And we know we Cannes do it! We are also thrilled to have the opportunity to help our clients build their brands and are excited to share this honour with them.”

The Thermax Profetherm Polar Bear Campaign: Unplug to save the Polar Bear, was an initiative to promote the 'Unplug' message and create awareness about the perilous effect of global warming through powerful creatives that showcased the polar bear and other endangered species. The campaign that was created with a deep insight and a strong message to follow a 'Green Hour' urged people to unplug and ACT responsibly.

Click here to view Seagull Advertising's featured Polar Bear campaign.

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