Industry sources peg the account size to be Rs 10 crore. Gadre has also signed on Michelin Chef Vikas Khanna to endorse the brand
BestMediaInfo Bureau | Mumbai | July 23, 2015
Speaking on the win, Onads founder Jignesh Maniar said, â€śWe are absolutely delighted to work on this business, especially because it gives an opportunity not only to build a brand but a new category. Crabsticks are very popular around the world and our mandate is to make it popular in India.â€ť
Arjun Gadre, owner of Gadre Marine Export, added here, â€śOnads came up with a bold approach and very interesting ideas. Plus having top class creative and digital services within one roof was an added advantage.â€ť
Gadre has also signed on Michelin Chef Vikas Khanna to endorse the brand. Gadre Marine, established 1978, is a leading Surimi manufacturer and exporter of marine products the world over. Gadre is also the largest exporter of Crab Sticks in India.