Onads assigned creative and digital duties of Gadre Marine

Industry sources peg the account size to be Rs 10 crore. Gadre has also signed on Michelin Chef Vikas Khanna to endorse the brand

BestMediaInfo Bureau | Mumbai | July 23, 2015

Onads Communications has won both creative and digital duties of Gadre Marine. Industry sources peg the account size to be Rs 10 crore.

Speaking on the win, Onads founder Jignesh Maniar said, “We are absolutely delighted to work on this business, especially because it gives an opportunity not only to build a brand but a new category. Crabsticks are very popular around the world and our mandate is to make it popular in India.”

Arjun Gadre, owner of Gadre Marine Export, added here, “Onads came up with a bold approach and very interesting ideas. Plus having top class creative and digital services within one roof was an added advantage.”

Gadre has also signed on Michelin Chef Vikas Khanna to endorse the brand. Gadre Marine, established 1978, is a leading Surimi manufacturer and exporter of marine products the world over. Gadre is also the largest exporter of Crab Sticks in India.

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