Line partners with Games2win to bring local content to India

Line and Games2win will together present Power Cricket T20 League 2015 as the first game. Along with the launch of the game, Line has also allowed ads on its platform

BestMediaInfo Bureau | Mumbai | July 8, 2015

Line recently announced a strategic partnership with Games2win and will together present Power Cricket T20 League 2015 as the first game. Users can play against the best cricket teams from across the world in three different modes – tournament, Super Scorer, and scenario. Users will also get the chance to buy free power-up for doing certain actions in the form of immersive gaming on the Line platform.

Alok Kejriwal

Alok Kejriwal, CEO and Co-Founder, Games2win, remarked, “We admire Line for its ability to deliver a world class and immersive messaging app service, and as a mobile games company, we have always strived to create games that delight, entertain and engage our users. Games2win partnering with Line will deliver the best of both worlds to Indian consumers who will find it extremely entertaining to chat, message and play games, all in one place. We have many #1 games to our credit in India on the Android, iTunes and Windows mobile stores and the best of these games will be integrated with Line key services.”

“Cricket is not a game, but religion in India. By publishing our first game on cricket genre, we reinforce our commitment to bring local content to our users,” said a spokesperson from Line.

Along with the launch of the game, Line has allowed advertisements on its platform. It represents Line's more local focused strategy to adapt to the market conditions. Line has a long term view on gaming in India and is ready to develop it more by partnering with key players of the ecosystem.

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